In the first two weeks, I did sales job, operations work, and sometimes volunteered to do labour work of moving crates. In the sales job, I traveled with sales executives for two weeks to understand the sales role and the customers. After visiting more than 100+ provisional stores, 50+ restaurants, 50+ pushcarts, and 20+ supermarkets, I got an overall understanding of the customers expectation. Computerized data won't tell that restaurants need bigger onions, and the retailers prefer mid-sized onions. Even the first question asked to me in my internship was by the customer who asked how many lemons in one kg of lemon? I didn't know the answer, and I could have googled it, but I had other plans. I called my mom and learned from her all about fresh produce goods, and that was a nostalgic feeling. Therefore, my experience in the field was a great learning experience.
My day starts at 4 30 AM when I wake up and go to the market to check the wholesale prices of all the SKU. Once I collect the prices, I report those prices to the city manager. At 5:30 AM a hurdle is conducted either by my city manager or by me. I go with one of the SE on the field, and we return to the room at 7 PM. During sales, I also had the opportunity to handle operations issues like delayed delivery, unpicked customers, returns monitoring, and OTP issues. After 9 PM, I, along with the city manager, look at the data and create a sales plan for the following day.
The above cycle was redundant until my reporting manager, who is the Chennai City Head, flew down to Vellore. I was lucky to share my room with the City Head, and most of our talks were related to business. Few days I stopped going to the field so that I can stay in the room and get some valuable information from him. But still, I tracked sales executives from my room. Everything was going well till a few sales executives resigned for personal reasons. My City Head gave me the responsibility to hire sales executives, and I was very fortunate to get such a level of power. But hiring was not an easy task that too for a sales role. I did manage to get a few people through contacts.
Since I liked working with numbers, I was given the responsibility of publishing reports. Because I am publishing the reports for the Chennai Zone, I was added to all WhatsApp groups, and Deepak, who is part of the Project team, introduced me to all the Area Sales Manager. This was a great blessing to me that I was quickly known to many of the managers. Whenever I see a good strategy adopted by the Area Sales Manager for sales improvement, I used to call them and ask the logic behind it. So I had full liberty to call anyone, and the ASM's are also caring that they take time to explain to me even though it's not related to my job. My reporting manager was raising funds for his new start-up, so I used to sit and watch his pitches in the room. He taught me everything about VC investments, making financial projections for a start-up, and reading the PnL of the Ninjacart.
With no written working time, no dress code, partying together, and freedom to call anyone at any time in the company, I experienced a complete start-up culture in Ninjacart. I can proudly say that I was feeding the Vellore city with fruits and vegetables. There is no playbook in start-ups, and everything is learned from field experience. I did not become a manager for my team by telling them that I am a city manager. Rather I went with everyone on the field to see the hardships they face, showing them demo in pitching to customers and reassuring everyone that employees are more important than a sales target. So I earned that leadership status from them, and even after my tenure, they used to call me for problems in the hope that I will help them out. I learned A to Z of entrepreneurship from my reporting manager who not only taught how to run a company but also taught how to build a company from scratch.
In April, I was sitting at home and watching people suffering due to the recession caused by COVID 19. I was helpless that I couldn't do anything. Ninjcart gave me the right opportunity to supply fruits and vegetables to hundreds of people in Vellore. It also gave me a reasonable stipend amount so that I can help my father and a few of my friends who have lost their job.
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