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#KnowThyBrand

Real interview experiences from candidates across top B-schools.

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The Evolution of Goli Vada Pav | Ft. Harsh Pamnani, Author - Booming Brands
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The Evolution of Goli Vada Pav | Ft. Harsh Pamnani, Author - Booming Brands

28 May 2020 · 9 min read

Starting with a single store in 2004 outside Kalyan railway station, near Mumbai, Goli Vada Pav is now India's largest ethnic fast-food chain with over 300 stores in 100 cities across 20 states of In…

InsideIIM

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The Evolution of Elephant Design | Ft. Harsh Pamnani, Author - Booming Brands
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The Evolution of Elephant Design | Ft. Harsh Pamnani, Author - Booming Brands

22 May 2020 · 7 min read

Launched in 1989, Elephant Design is India's topmost independent integrated design consultancy firm. It has won numerous national and international awards, such as 8 Rebrand International Awards, Des…

InsideIIM

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The Evolution of Shaadi.com | Ft. Harsh Pamnani, Author - Booming Brands
#KnowThyBrand

The Evolution of Shaadi.com | Ft. Harsh Pamnani, Author - Booming Brands

06 May 2020 · 7 min read

Started as an experiment in the year 1997, presently, Shaadi.com is the world’s largest matchmaking service company with a presence in international markets such as the USA, UK, Middle East, and many…

InsideIIM

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The Evolution Of FirstCry | Ft. Harsh Pamnani, Author - Booming Brands
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The Evolution Of FirstCry | Ft. Harsh Pamnani, Author - Booming Brands

27 Apr 2020 · 7 min read

Founded in 2010, FirstCry is India's largest omnichannel (web, mobile and offline) retailer focused on the needs of babies, kids, and mothers. It also runs India's largest maternity clinic gift hampe…

InsideIIM

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The Evolution Of BookMyShow | Ft. Harsh Pamnani, Author - Booming Brands
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The Evolution Of BookMyShow | Ft. Harsh Pamnani, Author - Booming Brands

21 Apr 2020 · 8 min read

Launched in 2007, BookMyShow is India's largest online entertainment ticketing platform covering categories such as movies, live events, sports, plays, and others. Moreover, the company covers extens…

InsideIIM

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The Evolution of Paper Boat | Ft. Harsh Pamnani, Author - Booming Brands
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The Evolution of Paper Boat | Ft. Harsh Pamnani, Author - Booming Brands

15 Apr 2020 · 9 min read

Launched in August 2013, Paper Boat is one of the fastest-growing FMCG brands in India. In 2016, AFAQs ranked Paper Boat among the top 10 buzziest brands of India, and in 2017, Interbrand recognized …

InsideIIM

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Important Brand Management Concepts For Your Interviews
#KnowThyBrand

Important Brand Management Concepts For Your Interviews

29 Feb 2020 · 5 min read

Creating a brand is not enough, as you scale up your business, you need to understand the various aspects of a brand for it to succeed. This guide on Brand Management interview will equip you with th…

InsideIIM

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#KnowThyBrand - Kurkure
#KnowThyBrand

#KnowThyBrand - Kurkure

31 Jan 2020 · 3 min read

Kurkure started as a bridge snack between the desi namkeen and western potato chips category to bring the goodness of chips and spicy flavours of different states of India to life. It was introduced …

InsideIIM

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