Aditya Birla group is one of the biggest conglomerates in India with a revenue of 4430 crores USD,ranging from clothing retail chain like Pantaloons to the highly dispersed cellular network like Idea , Aditya Birla Group has eased out the life of the average Indian.
I belong from Kolkata, the place which got touched down by the bestowals of the Birlas. I remember last year Pantaloons came up with this advertisement specially for Kolkatans during the Durga Puja. It showed how Pantaloons as a brand helped in flourishing of the relationship of two young couples. It went viral in the social media. I remember ,when I was in class XII how I would wait for the Durga Puja to arrive ,so that I could get money to buy dresses from Pantaloons. Pantaloons as a brand has encompassed a lot of emotions to the Indian household as it has brought classy fashion at affordable prices in the fists of the Indian consumer.
Also being a millenial, how can I forget the Idea cellular network, and the advertisement done by Lowe Lintas which showed how Idea Cellular network is actually preventing us from getting fooled. With its cheap tariff rates, and high network coverage it came as a boon to me during my school days. Passing those funny jokes to friends after tuitions became easy as it was affordable and easy to use.
How I overcame challenges to achieve my ambitions:
I was always a bright student throughout my school days,however an incident turned the tables during my board exam days. I tried to climb down the stairs skipping a couple of steps and I twisted my leg. I was rushed to the doctor and they said that I have injured my ligaments and there was fluid accumulation in my legs. I was devastated. They said it will be very difficult for me to attend my Class X board exams. My parents were disheartened and lost all hope. But I was stubborn that I would not let this glitch stop me from proceeding in my life. I started getting services from a physiotherapist, not paying heed to the vain pities shown by people. I could not not recover fully before my boards ,however I used to reach the center with a crepe bandage in my legs and with lots of courage and hope.
Smashing everyone's predictions and notions, I scored good marks ,being among the top 10 percentile of the school. It was through sheer perseverance and iron heart that I could reach this pinnacle.
The brand prism of Aditya Birla would definitely have a lot of perseverance, class and resilience which resonates with my character.
From Pantaloons to Louis Philippe, to the hep and happening Forever 21, to the Idea that changed everyone's lives, Aditya Birla Group is enriching the lives of millions of Indians.
Mazel Tov ABG!!
#ABGLPWooMe #GoaInstituteOfManagement
