In the highly unorganized retail sector of India, Aditya Birla Group’s MORE has been a fighter since its commencement in 2007. Even over these years, the organized retail has covered only about 8-10% market share PAN India and rest remains unorganized. With more than 500 stores these MORE stores continue to build a strong customer base. Having hopped between 5 cities in the past 3 years, these stores have been a delight to come across, delivering on their assured quality promised.
The telecom wing of Aditya Birla Group, Idea now Vodafone Idea Limited has been a pioneer in taking up social causes with messages like “No Ullu Banoing” featured by Abhishek Bachchan. Educating people to pick up on the internet to avoid getting scammed in small, day to day activities. With focus on rural people this series was much accepted with the increased coverage in those areas. With the new merger with Vodafone the giant stands largest in India with much to offer.
The apparel wing has always been a safe call whenever looking for anytime wear. My personal favorite Allen Solly never fails to please. The sheer coverage and standard of these stores are a marvel. Having more than 22 million loyalty members is a clear reflection of the quality delivered. Presence in all segments ranging from Planet fashion, People, Pantaloons has lead to excellent market coverage by Aditya Birla Group.
Apart from these sectors closely interacted with Aditya Birla Group has been a big part of our life’s without our knowing. Creating huge job opportunities, contributing to the GDP of our Nation, this company has been doing their role in CSR as well. From running medical camps, hospitals to proving education Aditya Birla Group has been doing its job above and beyond.
