Competitions3 minutes

MDI Gurgaon

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Supriya Mukherjee
Supriya Mukherjee

Aditya Birla Group is the third largest Indian private sector conglomerate in revenue with US$44.3 behind Tata Group and Reliance Industries Limited with revenue of US$100 and US$74 respectively. It operates in 35 countries with more than one lac twenty thousand employees working worldwide. It is active in 14 industry sectors such as banking, cement, fashion, financial services and much more. Some prominent brands that come under this group are Allen Solly, Forever 21, Hindalco Frershwrapp, Pantaloons, Van Huesen, etc.

Aditya Birla Group is a conglomerate which has covered all parts of the country with its products in almost every sector. Pantaloons is one of its idea which attracts almost all the shopaholics. Being brought up in Varanasi, the first store which I used to enter for shopping at the nearest mall was pantaloons. It is the store which catches roughly 75% of the all the crowd of the shopping mall. Adding o this, mobile network Idea-Cellular always kept me near to my loved ones and also to ABG. The group has life covers with its Birla Sun Life Insurance Co Ltd and brings foreign brands like Allen Solly and Peter England to our country. My father’s car is insured by ICICI Lombard, which also comes under Aditya Birla Group.

The Aditya Birla Group has demonstrated capabilities of creating large- scale profitable businesses from scratch as well as building leadership position in the businesses acquired inorganically. The Group has a vast experience in promoting and growing consumer facing businesses and brands in the apparel as well as non-apparel sectors and in the process has gained significant consumer insights.

In the global scenario, Aditya Birla group is 1st in Aluminium Rolling and Carbon Black, 4th largest producer of insulators and among top 4 cement producers and 5th largest producer of Acrylic Fibre.In Indian Scenario, a top fashion and lifestyle player, largest producer in the chlor-akali sector, leading player in life insurance and asset management and many more.

Aditya Birla Group’s presence is evident in the daily life of a large segment of the Indian populace. Their role in the ever-changing scenery of Indian cities is not prominent but ever-present through Ultratech cement. As the populace become more connected the role of mobile phones take centre stage but in the absence of telecom connectivity provided by players like Vodafone-Idea are only dead weights towards economic progress. They have played a key role in expanding consumer choice by bringing foreign brands like Allen Solly and Peter England to the masses. Clothing brands I rely on for my daily wear. There is a huge chance that the Pepsi can I buy from the college canteen was processed bya Hindalco plant or would soon be recycled by them. My current MBA journey has been made possible through financial support provided by their finance arm.

In short, the Aditya Birla group has taken India on its shoulders and helped it reach new heights. Its success in the black carbon is not only a positive for the firm but the Indian masses. They represent the drive of the masses and showcase how an MBA candidate like me can make a mark in any field they take on.

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MDI Gurgaon