I remember my annual Diwali shopping visits to the mall with my family. Being from a middle-class family, Diwali shopping for new clothes was quite an extraordinary event. The go to place, back in the early and mid-2000s was the Pantaloons store at the mall.
The experience of such a large outlet, with such a wide selection of attire for the whole family was something that I had never experienced before. This is one of my earliest memories of shopping with my family. The Pantaloons brand still evokes such fond memories, whenever I see the logo with its classic green hue.
Now, with the increase of e-commerce in our daily life, and the ability to comfortably shop for clothes from the comfort of my couch, I still find that Aditya Birla brands such as Allen Solly, Peter England and SKult make up the bulk of my favourites. ABGLP has clearly evolved, in the same way as the needs of its customers have evolved.
The interesting point is, that I partake in this online shopping extravaganzas, through my cell phone which has a Vodafone-Idea data connection, in the comfort of my home, which has most likely been built with the product of UltraTech Cement private limited.
This shows the importance that the Aditya Birla group has in my life, and that of many others. Whether we realise it or not, ABGLP is making strides in creating value to its customers, across several verticals.
This is how Aditya Birla has a big effect on my life, and that of several other Indians.
#NMIMSMumbai #ABGLPWooMe