The Aditya Birla Group (ABG) has carved a niche for itself in the Indian market. Established in 1857 at Pilani village of Rajasthan as a cotton trading industry, over the years the company has grown to it’s existing stature with a turnover of US $44.3 billion turnover.
As a consumer I have availed of and benefitted from the consumption of an array of Aditya Birla conglomerate products at many instances. Being a fashion enthusiast, I have always looked forward to apparels from Aditya Birla’s umbrella of brands, Forever 21, Louis Phillipe, People, Allen Solly to name a few. It started off as a cotton trading industry and over the years has retained the trust of the customers as a one stop fashion destination with the quality and variety it has to offer. For me and my family stores such as Pantaloons are one stop destination for our shopping woes. Being able to avail the latest trends along with quality assurance and value for money are some of the factors that has developed a sense of trust and satisfaction towards the brand.
At the same time Aditya Birla has played an important role in my life in the recent past as Ultratech Cement was widely used in the construction of my house. Here too the inherent trust that goes with the brand made it the preference of the architects in charge.
Over the years the brand has made a its presence felt in a strong way in different manners in my life. The fact that the Group considers delivering the corporate social responsibility as an integral part of its mission of the Group just makes the trust and reliance grow stronger.