Academics

Ethics In Media - The Thin Line Between Reporting And Influencing

The institution of media is an effective tool for mass communication, telecasting information at real time basis to ensure seamless sharing of recent happenings across the globe. At a time, when the world is transforming into a global village with hardly any geographical and cultural constraints, the world of media is witnessing a huge surge in the viewership and acceptability. And this significant increment in the rating scale and scope of the industry have given a rise to some grave ethical and moral concerns that seems to blur the thin line between reporting and influencing.

How To Write Better Emails - 5 Easy Ways

Writing a business email is boring. Although services email services  are decades old (Gmail 10 and Hotmail 15) and there's no real innovation per se in them, they are still widely used for electronic communications.

P2P Lending - Emerging Trend In The Banking Domain - Niteen From IIM Calcutta

Peer-to-peer lending (P2P lending) is the practice of lending money to individuals or businesses through online services that match lenders directly with borrowers. Since peer-to-peer lending companies operate online, they can run with lower costs and provide the service more cheaply than traditional financial institutions. As a result, lenders often earn higher returns compared to savings and investment products offered by banks, while borrowers can borrow money at lower interest rates. Currently, P2P online players are registered under the Companies Act and are largely unregulated. The people behind these fintech startups are either technocrats or young entrepreneurs. Unlike banks that have savings and credit history of borrowers P2P players largely depend on credit bureaus for assessing the credit worthiness of borrowers. But, not all borrowers are part of credit bureaus in India. Moreover, P2P lending runs the risk of fraud such as money laundering, cyber theft, data theft, ponzi schemes.

The Great Indian Pulp Fiction : 25 Years Of Neo-Liberal Economic Reforms - Aman From IIM Kozhikode

Internet of Things And The Future Of Marketing - By Sngido Kundu, Alumnus Of IMI Kolkata

 

Evolving Consumer Trends That Could Change India In 2016

Marketing being an inaccurate and instinctive science, needs to always show signs of change and conform to new shoppers, their mentalities and conduct and different changes in the commercial center and economy. While digital marketing has made extraordinary steps in the most recent couple of years, innovation as a rule is moving too quick to market to stay aware of. Here are a few patterns that marketers may need in 2016.

Patriotism And Love For Sport - As A Brand Tactic - Views From Prabhakar

I don’t think we have ever had a formal study of  patriotic brands in India, although several brands have pledged their patriotism,  but in the US where brands are continuously studied for their degree of Patriotism,  brands like Jeep, Hershey’s, Coke, Levis, Ford, Wal-Mart, Campbell’s and others  have stood out as patriotic brands. An annual research study finds out which brands were most associated with the value of patriotism. Quite often when we say American icon, I guess what we are really referring to are patriotic brands. Largely, it has to do with being an American company or really being made in the U.S.A.  In the  2016 research, a national sample of 4,750 consumers, 16 to 65, evaluated 248 brands across a collection of 35 cross-category values. Consumers identified the following brands as leading 2016’s patriotism parade. Percentages indicate brands’ emotional engagement strength for the individual value of patriotism.

What Is Political Consulting And Should You Take It Up As A Career

Every day, I get at least one e-mail asking me how someone could become a political consultant. While it is not possible to answer every e-mail to everyone's satisfaction, a short article on the industry could perhaps give a good understanding of what the industry is all about and help take decisions that suits one's career.