Academics

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Decoding Social Listening - Priyanka From IIM Lucknow

Decoding Social Listening - Priyanka From IIM Lucknow

As the competition for customer attention becomes fierce, many a brands, companies and start-ups are moving towards social listening as a way to gain those brownie points from the consumers. Social listening is a tool that helps identify the perceptions and opinions of the various stakeholders, about the different products, brands and organisations, on the social platform.

Priyanka Grover
5 Digital Marketing News Sources You Need To Be Reading

5 Digital Marketing News Sources You Need To Be Reading

Here are 5 essential sources where you will get the latest news on marketing. These sources will definitely help you to stay on the edge right from headlines to a comprehensive analysis of emerging trends of the digital marketing world.

Edgar Stephens
Are Online Apparel Rental Startups Stirring Up A Storm Yet

Are Online Apparel Rental Startups Stirring Up A Storm Yet

Gone are the days when you could aspire to rent only cars and homes with a few clicks on your laptop in India. Over the last 2 years, online rental marketplaces of all sorts have sprung up along with the e-commerce boom. Furniture, books, jewellery, accessories, apparel – You name it and you can rent it! Online rental sites are trending across the globe and had been conceptualized as early as 2004 with websites like Bag Borrow or Steal springing up in USA.

SDA Bocconi Asia Center
5 Book Recommendations For Aspiring Managers

5 Book Recommendations For Aspiring Managers

There is a huge difference between studying to be a manager and actually being a manager. And that difference can be scary. Some are born leaders and some need an extra push. Education such as an MBA strives to give you that extra push. But being a great manager moves beyond your formal education. It’s what you do extra that gives you an edge. An edge that makes you great instead of just good. Experience, in this case, can make all the difference. But that comes later. So what can you do to be better? To be the best? To be great? READ.

Nidhi Malkan