Initial Public Offering Of VISA: Money On The Table - Shubham From XLRI
Introduction
Shubham Chakraborty
It's A Bird, It's A Plane, It's A Film Festival - Strategy With RS
Airlines business is extremely competitive. World class airlines – Emirates, Etihad and others offer world class service and attractive prices. The combination is so lethal that other airlines find their customers deserting them.
Rajesh Srivastava
Uberization In Banking : A Mobile Revolution - Shubham From XLRI
Due to rapid proliferation of online medium and the gradual opening up of the banking sector with time, a growing demand can be seen for alternate banking solutions, like small payment banks and money transfer through mobile. With the growing prevalence of electronic commerce and the widespread use of mobile devices, mobile banking or m-banking is gaining prevalence. Worldwide, this has been a growing phenomenon mainly in developing and underdeveloped countries of Africa and Asia, where access to traditional banking channels are relatively scarce. The change can be attributed to uberization or decentralization in the banking service sector and it is here to stay.
Shubham Chakraborty
Summer of '16 : Do You Have What It Takes To Be A Consultant? - Shubham From XLRI
“I got my first real six-string
Shubham Chakraborty
Understanding The Sourcing Policy In Supply Chain - The Indian Context - Vaibhav From IIM Calcutta
Most of us are aware of the American technical giant, Apple and the high market value and reputation they have generated over the years. Among its many popular products, Apple iPhone have contributed hugely to company’s revenue.
Vaibhav Gupta
Innovations In Marketing Promotion Through Digitization - Sharat From XLRI
In the recent years, the rapid rise of internet and digitization of processes has forced the businesses to basically rethink their marketing strategies and make major changes in them. Here we are going to critically analyze the future of digital marketing with respect to research and practices. In past, we have seen that how marketing environment has been transformed by the internet in umpteen ways and if we look ahead marketing strategy will make extensive use of the internet to reach their target audiences.
Sharat Chandra
A Subject Worth Reading: Marketing To BOP Consumers - Dipanjan From IIM Calcutta
So here I was opening my course pack of 4th semester with a gloomy face. Yes... I was back to my college, IIM Calcutta, after having completed my summer internship with P&G under their BRM role. The exposure and knowledge that I had gained working under experienced professionals who achieve new heights everyday in their domain, was immense. To me, theory looked a mirage now. I thought that it was so easy to do marketing. All one needs is a bunch of ideas put in place using new advertising methods, social media, print ads and all gimmicks we read in the bible "Kotler". Sadly and fortunately my illusion was awaiting a major setback in the upcoming months.
Dipanjan Ghosh