Macroeconomics At IIM Banglore - Fear Turned Into Passion
Fear to Passion “Education’s purpose is to replace an empty mind with an open one”- Malcolm Forbes.
Joydeep Chakraborty
My Tryst With Consumer Behaviour - Ipsita Das From IIM Bangalore
A year ago, I came to IIM Bangalore abreast with dreams of becoming the next big revolutionary brand manager. You know, we all have our fantasies. Here was the country’s best B-School: all had to do now was ask, well, and also lose all my hair, working hard to realize that fantasy. IIM Bangalore offers electives at the end of the first year itself of the Post Graduate Programme in Management, allowing students to invest more energy into what they identify with. Although, the degree awarded to everyone is the same, one can always gain deep knowledge through selective choice of electives.
Ipsita Das
How A Brazilian Fashion Retailer Used Consumer Insights To Make Shopping Easier - Strategy With RS
Shoppers, invariably seek 2nd opinion prior to finalising the item they desire to buy. This trait is exhibited more by women shoppers. No wonder, many at times women shoppers go shopping in groups, so that group members can offer 2nd opinion to their friends.
Rajesh Srivastava
Business and Life : Radio Stations and Waning Attention Spans
This week, we are running a new series where we look at seemingly small adjustments that businesses are making to their offering, and try to reverse-engineer their insights and examine what they mean for us as consumers. Our observations will be followed by questions as we want you guys to pitch in and tell us what you feel about the issue. So go ahead and raid the comments section.
kunj sanghvi
Marketing - Learning The Digital Way!
“The network of human nodes is the biggest advantage of digital marketing.”
uma ch
As Britain Puts It “The things I Do For Love” - Aman Jindal's View On Brexit
Britain in an historic referendum voted to exit the European Union ending its 40 year old love-hate relationship with Europe. This is the first time a member state has decided to exit the EU. Sterling witnessed its biggest one day drop since 1945, as world markets went into a tailspin. A frenzy of put options (options that bet on a stock underperforming) were sold in derivatives markets on UK stocks. Article 50 of the European Treaty which details the mechanics of how a nation can exit the EU is sketchy at best. A messy divorce is imminent.
Aman Jindal
Best Supply Chain Practices To Be A Sustainable Global Leader
The fundamental reason for any global MNC company to be leader in its segment is its highly efficient supply chain. Every industry including Consumer Products, Ecommerce, Technology, Fast Food chain, FMCG, Automobile, Electronics, Chemicals, Pharmaceuticals, etc., need to have an ethical and sustainable supply chain to be a market leader.
RAVI BHOLA
Macroeconomics At IIM Banglore - Fear Turned Into Passion
Fear to Passion “Education’s purpose is to replace an empty mind with an open one”- Malcolm Forbes.
Joydeep Chakraborty
My Tryst With Consumer Behaviour - Ipsita Das From IIM Bangalore
A year ago, I came to IIM Bangalore abreast with dreams of becoming the next big revolutionary brand manager. You know, we all have our fantasies. Here was the country’s best B-School: all had to do now was ask, well, and also lose all my hair, working hard to realize that fantasy. IIM Bangalore offers electives at the end of the first year itself of the Post Graduate Programme in Management, allowing students to invest more energy into what they identify with. Although, the degree awarded to everyone is the same, one can always gain deep knowledge through selective choice of electives.
Ipsita Das
How A Brazilian Fashion Retailer Used Consumer Insights To Make Shopping Easier - Strategy With RS
Shoppers, invariably seek 2nd opinion prior to finalising the item they desire to buy. This trait is exhibited more by women shoppers. No wonder, many at times women shoppers go shopping in groups, so that group members can offer 2nd opinion to their friends.
Rajesh Srivastava
Business and Life : Radio Stations and Waning Attention Spans
This week, we are running a new series where we look at seemingly small adjustments that businesses are making to their offering, and try to reverse-engineer their insights and examine what they mean for us as consumers. Our observations will be followed by questions as we want you guys to pitch in and tell us what you feel about the issue. So go ahead and raid the comments section.
kunj sanghvi
Marketing - Learning The Digital Way!
“The network of human nodes is the biggest advantage of digital marketing.”
uma ch
As Britain Puts It “The things I Do For Love” - Aman Jindal's View On Brexit
Britain in an historic referendum voted to exit the European Union ending its 40 year old love-hate relationship with Europe. This is the first time a member state has decided to exit the EU. Sterling witnessed its biggest one day drop since 1945, as world markets went into a tailspin. A frenzy of put options (options that bet on a stock underperforming) were sold in derivatives markets on UK stocks. Article 50 of the European Treaty which details the mechanics of how a nation can exit the EU is sketchy at best. A messy divorce is imminent.
Aman Jindal
Best Supply Chain Practices To Be A Sustainable Global Leader
The fundamental reason for any global MNC company to be leader in its segment is its highly efficient supply chain. Every industry including Consumer Products, Ecommerce, Technology, Fast Food chain, FMCG, Automobile, Electronics, Chemicals, Pharmaceuticals, etc., need to have an ethical and sustainable supply chain to be a market leader.
RAVI BHOLA