The Fallacy Of Choice - Niteen From IIM Calcutta
“You can have any car you want, as long as it is black” – Henry Ford
Niteen Bali
Financial Crises Around The World : Hyperinflation
Hyperinflation is one the worst afflictions that can befall a market-driven economy. It destroys output and destabilises the whole monetary system of a country. The hoarding of assets (property and precious metals) wrecks financial investment & business opportunities in countries affected by it. The costs & risks of doing business soar, as prices increase on an hourly basis. Foreign investment evaporates as the financial risks of doing business rise. The sudden redistribution of wealth from creditors to debtors can eat at civil society and discredit political institutions.
Shubham Chakraborty
How MTV Created A Campaign To Create Awareness Of Gender Wage Inequality In The US - Strategy With RS
There is a hidden reality – of gender wage gap. Compared to men, women are paid less for doing the same job.
Rajesh Srivastava
Macroeconomics At IIM Banglore - Fear Turned Into Passion
Fear to Passion “Education’s purpose is to replace an empty mind with an open one”- Malcolm Forbes.
Joydeep Chakraborty
My Tryst With Consumer Behaviour - Ipsita Das From IIM Bangalore
A year ago, I came to IIM Bangalore abreast with dreams of becoming the next big revolutionary brand manager. You know, we all have our fantasies. Here was the country’s best B-School: all had to do now was ask, well, and also lose all my hair, working hard to realize that fantasy. IIM Bangalore offers electives at the end of the first year itself of the Post Graduate Programme in Management, allowing students to invest more energy into what they identify with. Although, the degree awarded to everyone is the same, one can always gain deep knowledge through selective choice of electives.
Ipsita Das
How A Brazilian Fashion Retailer Used Consumer Insights To Make Shopping Easier - Strategy With RS
Shoppers, invariably seek 2nd opinion prior to finalising the item they desire to buy. This trait is exhibited more by women shoppers. No wonder, many at times women shoppers go shopping in groups, so that group members can offer 2nd opinion to their friends.
Rajesh Srivastava
Business and Life : Radio Stations and Waning Attention Spans
This week, we are running a new series where we look at seemingly small adjustments that businesses are making to their offering, and try to reverse-engineer their insights and examine what they mean for us as consumers. Our observations will be followed by questions as we want you guys to pitch in and tell us what you feel about the issue. So go ahead and raid the comments section.
kunj sanghvi
Marketing - Learning The Digital Way!
“The network of human nodes is the biggest advantage of digital marketing.”
uma ch
The Fallacy Of Choice - Niteen From IIM Calcutta
“You can have any car you want, as long as it is black” – Henry Ford
Niteen Bali
Financial Crises Around The World : Hyperinflation
Hyperinflation is one the worst afflictions that can befall a market-driven economy. It destroys output and destabilises the whole monetary system of a country. The hoarding of assets (property and precious metals) wrecks financial investment & business opportunities in countries affected by it. The costs & risks of doing business soar, as prices increase on an hourly basis. Foreign investment evaporates as the financial risks of doing business rise. The sudden redistribution of wealth from creditors to debtors can eat at civil society and discredit political institutions.
Shubham Chakraborty
How MTV Created A Campaign To Create Awareness Of Gender Wage Inequality In The US - Strategy With RS
There is a hidden reality – of gender wage gap. Compared to men, women are paid less for doing the same job.
Rajesh Srivastava
Macroeconomics At IIM Banglore - Fear Turned Into Passion
Fear to Passion “Education’s purpose is to replace an empty mind with an open one”- Malcolm Forbes.
Joydeep Chakraborty
My Tryst With Consumer Behaviour - Ipsita Das From IIM Bangalore
A year ago, I came to IIM Bangalore abreast with dreams of becoming the next big revolutionary brand manager. You know, we all have our fantasies. Here was the country’s best B-School: all had to do now was ask, well, and also lose all my hair, working hard to realize that fantasy. IIM Bangalore offers electives at the end of the first year itself of the Post Graduate Programme in Management, allowing students to invest more energy into what they identify with. Although, the degree awarded to everyone is the same, one can always gain deep knowledge through selective choice of electives.
Ipsita Das
How A Brazilian Fashion Retailer Used Consumer Insights To Make Shopping Easier - Strategy With RS
Shoppers, invariably seek 2nd opinion prior to finalising the item they desire to buy. This trait is exhibited more by women shoppers. No wonder, many at times women shoppers go shopping in groups, so that group members can offer 2nd opinion to their friends.
Rajesh Srivastava
Business and Life : Radio Stations and Waning Attention Spans
This week, we are running a new series where we look at seemingly small adjustments that businesses are making to their offering, and try to reverse-engineer their insights and examine what they mean for us as consumers. Our observations will be followed by questions as we want you guys to pitch in and tell us what you feel about the issue. So go ahead and raid the comments section.
kunj sanghvi
Marketing - Learning The Digital Way!
“The network of human nodes is the biggest advantage of digital marketing.”
uma ch