Most of us are aware of the American technical giant, Apple and the high market value and reputation they have generated over the years. Among its many popular products, Apple iPhone have contributed hugely to company’s revenue.
In the recent years, the rapid rise of internet and digitization of processes has forced the businesses to basically rethink their marketing strategies and make major changes in them. Here we are going to critically analyze the future of digital marketing with respect to research and practices. In past, we have seen that how marketing environment has been transformed by the internet in umpteen ways and if we look ahead marketing strategy will make extensive use of the internet to reach their target audiences.
So here I was opening my course pack of 4th semester with a gloomy face. Yes... I was back to my college, IIM Calcutta, after having completed my summer internship with P&G under their BRM role. The exposure and knowledge that I had gained working under experienced professionals who achieve new heights everyday in their domain, was immense. To me, theory looked a mirage now. I thought that it was so easy to do marketing. All one needs is a bunch of ideas put in place using new advertising methods, social media, print ads and all gimmicks we read in the bible "Kotler". Sadly and fortunately my illusion was awaiting a major setback in the upcoming months.
Dynamic, stylish, technologically advanced are a few words that would define Tesla’s iconic cars. But have you wondered who’s behind developing and assembling these beautiful machines? It’s none other than Wolverine, Storm, Vulcan, Xavier to name a few. Does that sound familiar? Well, that’s because they are your very own X-men characters at work at Tesla’s largest manufacturing plant.
Nowadays I have a few points on my resume like Six Sigma Green Belt, MBASKOOL.Com’s Most Popular Article award for authoring “Building a Supply Chain for Rural India”, published articles in XLRI & VGSOM’s Operations Magazines etc. to justify my interest for Operations & Supply Chain but the real knack for Ops developed or essentially the kick, came from an unskilled worker’s appreciation in a consulting assignment in a FMCG firm. To illustrate the fact, I need to go down the memory lane to Jan-Feb 2014 when I was working with one of the big 4 as a functional SAP Consultant in Production Planning domain. I was stationed in Kolkata as an onsite consultant in a leading biscuit and cake manufacturing company where I was responsible for As-Is study, To-Be design, Business Process Reengineering & successful implementation of the same.
The much anticipated 7th Pay Commission turned out to be a letdown for the masses. The mammoth 900 page report submitted by Justice A K Mathur to Finance Minister will mandate that the new scales be implemented from 1st January 2016. The decision is believed to impact the lives of nearly 1 crore government employees and pensioners.
“The Future of India lies in its villages” – Mahatma Gandhi
Most of us are aware of the American technical giant, Apple and the high market value and reputation they have generated over the years. Among its many popular products, Apple iPhone have contributed hugely to company’s revenue.
In the recent years, the rapid rise of internet and digitization of processes has forced the businesses to basically rethink their marketing strategies and make major changes in them. Here we are going to critically analyze the future of digital marketing with respect to research and practices. In past, we have seen that how marketing environment has been transformed by the internet in umpteen ways and if we look ahead marketing strategy will make extensive use of the internet to reach their target audiences.
So here I was opening my course pack of 4th semester with a gloomy face. Yes... I was back to my college, IIM Calcutta, after having completed my summer internship with P&G under their BRM role. The exposure and knowledge that I had gained working under experienced professionals who achieve new heights everyday in their domain, was immense. To me, theory looked a mirage now. I thought that it was so easy to do marketing. All one needs is a bunch of ideas put in place using new advertising methods, social media, print ads and all gimmicks we read in the bible "Kotler". Sadly and fortunately my illusion was awaiting a major setback in the upcoming months.
Dynamic, stylish, technologically advanced are a few words that would define Tesla’s iconic cars. But have you wondered who’s behind developing and assembling these beautiful machines? It’s none other than Wolverine, Storm, Vulcan, Xavier to name a few. Does that sound familiar? Well, that’s because they are your very own X-men characters at work at Tesla’s largest manufacturing plant.
Nowadays I have a few points on my resume like Six Sigma Green Belt, MBASKOOL.Com’s Most Popular Article award for authoring “Building a Supply Chain for Rural India”, published articles in XLRI & VGSOM’s Operations Magazines etc. to justify my interest for Operations & Supply Chain but the real knack for Ops developed or essentially the kick, came from an unskilled worker’s appreciation in a consulting assignment in a FMCG firm. To illustrate the fact, I need to go down the memory lane to Jan-Feb 2014 when I was working with one of the big 4 as a functional SAP Consultant in Production Planning domain. I was stationed in Kolkata as an onsite consultant in a leading biscuit and cake manufacturing company where I was responsible for As-Is study, To-Be design, Business Process Reengineering & successful implementation of the same.
The much anticipated 7th Pay Commission turned out to be a letdown for the masses. The mammoth 900 page report submitted by Justice A K Mathur to Finance Minister will mandate that the new scales be implemented from 1st January 2016. The decision is believed to impact the lives of nearly 1 crore government employees and pensioners.
“The Future of India lies in its villages” – Mahatma Gandhi
