Academics

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Uber Rebrands: The Story Of Bits And Atoms

Uber Rebrands: The Story Of Bits And Atoms

It easier said than done but upfront, this looks much like a disaster than a design overhaul. Often it's said, the road to hell is paved with good intentions. And we don’t want to doubt what Uber was up to, just the outcome seems a bit awry and what better but to learn from others ahead of us.

Francis Xavier
How Intimately You Know Your Prospective Customer Is Everything

How Intimately You Know Your Prospective Customer Is Everything

No product is perfect for every purpose. The trick is to make your product excellent for a specific purpose, and make sure that the people who have this specific purpose know about what you can offer, and prefer it to the way they are already doing it, and prefer it to all the other ways that that could be doing it

David Liff