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Coldplay v/s British Airways : The Great Indian Paradox

Coldplay v/s British Airways : The Great Indian Paradox

India went up in arms last week when the Coldplay video Hymn for the Weekend went online, probably as a prelude to the Super Bowl 50 scheduled in a few days from now, sparking off a furious cultural debate.  People objected to the  stereotypes in the video.  Nothing wrong with stereotypes. After all the dictionary meaning of stereotype is 'a widely held but fixed and oversimplified image or idea of a particular type of person or thing.' For the masses stereotypes should work well, except that the people who criticised it for being a stereotype were from the upper echelons of Indian society (probably Coldplay target groups in India) who no doubt detest the stereotype. Because they want to think of the stereotype as the past.  Others spoke of cultural appropriation.  Cultural appropriation is a big word and  typically involves members of a dominant group exploiting the culture of less privileged groups — often with little understanding of the latter’s history, experience and traditions.  So I am not sure the phrase was being used in the right context. Unless we look at ourselves as the less privileged group here, which would indeed be very unfortunate.

Prabhakar Mundkur
Imagining India In March 2019 - Subhash Chandra, A Political Consultants View

Imagining India In March 2019 - Subhash Chandra, A Political Consultants View

Imagining how India will look in March 2019, a month before the next election is an interesting exercise. This is important as most parties appear to be preparing for a 2019 which looks very similar to how it looks today. However, given the direction that the Modi Govt has taken and assuming success in all the programs, India may look quite different from today. I am only focussed on issues that impact the average voter.

Subhash Chandra
The Investment Debrief

The Investment Debrief

Let me give in to temptation and begin by saying that ‘All investments are subject to market risks. Please read the scheme information document carefully before investing’. Now that I have absolved myself of all the crimes I am going to commit in the coming few paragraphs (and also arson, theft, murder and sedition), let me just clear the biggest misconception people have about investments: no matter how much the word ‘in-vest’ points at something which is inside a man’s vest and no matter how much 80C seems to point at the measurement of something which is inside a woman’s vest, investments have got nothing to do with anything remotely close to a man’s/woman’s torso. In fact, it’s a subject of the heartless and occasionally, of the brainless.

Vikas Singh
5 Branches Of Graphic Design Market 

5 Branches Of Graphic Design Market 

Designing a memorable brand is a prior task for any company. The design is the first thing that catches the eye. The presented infographics examine the main ways of getting a high-quality and relevant design. Watch the main pros and cons of each way and chose one that suits you best.

Brian Jens
Will India’s Smart Cities Take IoT To The Next Level

Will India’s Smart Cities Take IoT To The Next Level

The Indian government has not shied away from stating its vision for smart cities. The Smart Cities Mission list includes a total of 100 smart cities that will be developed as per the government’s vision. However, what makes a city smart? The Internet of Things (IoT) is what makes a city smarter. In the coming years, India is going to be hearing this term a lot, as the government’s plan commences.

Naveen Joshi
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