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News Burger of the Day – Your Daily Prep Diet – Jan 19th

News Burger of the Day – Your Daily Prep Diet – Jan 19th

All it takes to get a good job or admission in a good B-school is… a Burger! Check for a new Burger Delivery every day. If you follow these articles regularly, they will help you build a broader perspective of the current Indian and global business scenario. Also, moving away a bit from regular news, we will try to bring forth informative articles that will guide your preparation for interviews.

Student Team 2015-16
'Marketing In The Moment' By Mr. Anupam Dikhit, Industry Manager, Twitter India

'Marketing In The Moment' By Mr. Anupam Dikhit, Industry Manager, Twitter India

On the 14th of January, 2016, VGSoM had the privilege of welcoming to the campus Mr. Anupam Dikhit, Industry Manager, Twitter India for an interaction with the students under the Vaarta’ 16 series of guest lectures. Specializing in the digital marketing ecosystem, Mr. Dikhit, who also has the distinction of being chosen as the Economic Times Young Leader in 2012, had a wealth of experience to share with the audience. In what was an exceedingly engaging session, the students gained some valuable exposure to ‘marketing in the moment’, a trend that is taking precedence over conventional marketing mechanisms, and more so  in a transforming global market characterized by the customer’s need for relatedness and instant gratification.

VGSoM Kharagpur
Newspaper Industry : An Embodiment Of A Human Supply Chain

Newspaper Industry : An Embodiment Of A Human Supply Chain

A newspaper is an integral part of many people’s lives. It’s so deeply rooted in our lifestyle that even in this age of digitization it has firmly held its share of the market. But have you ever wondered how the newspaper reaches to your doorsteps every morning without fail?

IIM Indore
Marketing Mix: A Way Of Life

Marketing Mix: A Way Of Life

After a long time, I got an opportunity to meet my friend. We discussed a lot of things from our old memories to the significance of mind and human behavior. A very interested thing which came on the table was about traditional marketing concepts and how they are an indivisible part of human life and behavior. Generally, marketing concepts are considered as tools being used by businesses to grow and connect with their customers. Marketing campaigns are being run by corporates, social activists, political parties, government to enhance awareness about certain product, service, person or cause.

Keshav Sharma
Academics | InsideIIM