Academics

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The Oreo Cookie Customization - Strategy With RS

The Oreo Cookie Customization - Strategy With RS

Have you ever attempted to mash-up social media & your brand by providing your customer an opportunity to ‘customise’ the brand to be in sync with a social conversation? More so if your brand happens to be a cookie!

Rajesh Srivastava
The Amazing Amazon Story:  Building Markets and Careers

The Amazing Amazon Story: Building Markets and Careers

Mr. Raj Raghavan, Director and Country HR Leader, Amazon India, responsible for their India Consumer Businesses and Global Technology & Business Operations Centers across the country, visited MYRA School of Business, Mysore, to talk to the students and give them an overview of the Dream Company — Amazon.

MYRA School of Business
Employee Engagement Is A Challenge

Employee Engagement Is A Challenge

Gone are the days when one was married to the company. In the good old days, people joined an organization at say 20-22 years and continued up to retirement. The thought of shifting 6-8 jobs in a career span of 30 years was surely unheard off. Cut to today, and the thought of staying with one company for more than 4-5 years starts to be disturbing.

brinelle lobo