Digital Marketing of a Product - 5 Trends
Digital marketing centers on the Internet, which has become both a communication vehicle and a very powerful marketing. The Internet can be used both to push a message to someone like email, IM, RSS, and voice broadcast, as well to “pull” content serving a banner ad and Pay per Click search terms. Marketing campaigns using both Push and Pull Internet technology is Digital Marketing. Digital marketing has no boundaries. It encompasses devices such as smartphones, tablets, laptops, game consoles, televisions, digital billboards, and media such as social media, SEO (search engine optimization), videos, content, email and lots more. Digital marketing can be cost-effective, but to make it really efficient here are five trends
RAGHAVENDER SRIDHAR
Nokia’s new X series without Windows - What does it mean?
As the acquisition of Nokia by Microsoft is coming through, Nokia has converted most of its product line to Windows Phone. The strategy behind this acquisition by Microsoft was to test whether Microsoft wanted to own make its own devices. A business model similar to what Apple has been implementing: successful Integration of the hardware and software design.
RAGHAVENDER SRIDHAR
Learning Operations Management - The IIM L Way
The chalk hit my nose. The precision with which silence was torn open into a roar of laughter struck my ears like a sharp pin of embarrassment. Dilbert was giving a unique expression on the projector screen and the slide changed to “You never get a second chance… to make a first impression”. I rubbed my eyes to be startled by the irony of the moment.
Media And Communication Cell IIM-Lucknow
Welcome to the Boat Building Exercise - IIM Indore!
IIMs have always been known for their out of the box teaching pedagogy. MBA is a course that should be practiced rather than learnt. The faculty at IIMs is always on a hunt to make the teaching sessions lively so that the participants can make the best out of those learnings in the future. The ‘Organizational Behavior’ faculty at IIM Indore followed a unique pedagogy which is illustrated as follows.
Barleen Kaur
The Sports Analytics tale - A sneak peek into Sports, Stats and Solutions
We live in an age of information. It is no longer a battle between the ones who have money and the ones who don’t. Everyone – large corporations, governments, tech wizards – compete in terms of the information they have, more than anything else. Analytics, as a branch of mathematics, aims to make sense of the plethora of raw data available. Every successful entity in today’s world banks on the wealth of information available to them to make meaningful decisions. In such an age, sports cannot be isolated from the effects of data analysis.
Kiran R
The Tale of 5 Monkeys
Unlike my usual stories, this one’s a short piece, a tale that has and will continue to inspire people till eternity. We have all grown up to interesting stories, some of which have been so impactful that we have never really had to put in a lot of efforts to remember them. All that is required is to read/hear them again, once in a while, to refresh our memories and get inspired all over again.
Venu Merh
Digital Marketing- Next Big Thing for Movie Marketing
From painting posters on walls, road to road microphone announcement to Google Hangout with fans, film marketing has come a long way. Today, promoting a film is not restricted to having a theatrical promo, followed by plastering the cities’ landscape with hoardings and trailers on the telly. Film-makers and marketers want to reach out to their audience and engage them in conversations around their films. They do not only want to be seen and heard, they want to hear their viewers as well.
Lalit Choudhary
Digital Marketing of a Product - 5 Trends
Digital marketing centers on the Internet, which has become both a communication vehicle and a very powerful marketing. The Internet can be used both to push a message to someone like email, IM, RSS, and voice broadcast, as well to “pull” content serving a banner ad and Pay per Click search terms. Marketing campaigns using both Push and Pull Internet technology is Digital Marketing. Digital marketing has no boundaries. It encompasses devices such as smartphones, tablets, laptops, game consoles, televisions, digital billboards, and media such as social media, SEO (search engine optimization), videos, content, email and lots more. Digital marketing can be cost-effective, but to make it really efficient here are five trends
RAGHAVENDER SRIDHAR
Nokia’s new X series without Windows - What does it mean?
As the acquisition of Nokia by Microsoft is coming through, Nokia has converted most of its product line to Windows Phone. The strategy behind this acquisition by Microsoft was to test whether Microsoft wanted to own make its own devices. A business model similar to what Apple has been implementing: successful Integration of the hardware and software design.
RAGHAVENDER SRIDHAR
Learning Operations Management - The IIM L Way
The chalk hit my nose. The precision with which silence was torn open into a roar of laughter struck my ears like a sharp pin of embarrassment. Dilbert was giving a unique expression on the projector screen and the slide changed to “You never get a second chance… to make a first impression”. I rubbed my eyes to be startled by the irony of the moment.
Media And Communication Cell IIM-Lucknow
Welcome to the Boat Building Exercise - IIM Indore!
IIMs have always been known for their out of the box teaching pedagogy. MBA is a course that should be practiced rather than learnt. The faculty at IIMs is always on a hunt to make the teaching sessions lively so that the participants can make the best out of those learnings in the future. The ‘Organizational Behavior’ faculty at IIM Indore followed a unique pedagogy which is illustrated as follows.
Barleen Kaur
The Sports Analytics tale - A sneak peek into Sports, Stats and Solutions
We live in an age of information. It is no longer a battle between the ones who have money and the ones who don’t. Everyone – large corporations, governments, tech wizards – compete in terms of the information they have, more than anything else. Analytics, as a branch of mathematics, aims to make sense of the plethora of raw data available. Every successful entity in today’s world banks on the wealth of information available to them to make meaningful decisions. In such an age, sports cannot be isolated from the effects of data analysis.
Kiran R
The Tale of 5 Monkeys
Unlike my usual stories, this one’s a short piece, a tale that has and will continue to inspire people till eternity. We have all grown up to interesting stories, some of which have been so impactful that we have never really had to put in a lot of efforts to remember them. All that is required is to read/hear them again, once in a while, to refresh our memories and get inspired all over again.
Venu Merh
Digital Marketing- Next Big Thing for Movie Marketing
From painting posters on walls, road to road microphone announcement to Google Hangout with fans, film marketing has come a long way. Today, promoting a film is not restricted to having a theatrical promo, followed by plastering the cities’ landscape with hoardings and trailers on the telly. Film-makers and marketers want to reach out to their audience and engage them in conversations around their films. They do not only want to be seen and heard, they want to hear their viewers as well.
Lalit Choudhary