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Marketing Lessons From Bollywood - Konversations Unplugged

Marketing Lessons From Bollywood - Konversations Unplugged

Does Karan Johar stand for brand Yash Chopra on steroids? That and more in this podcast. What is a Brand? Brands and Bollywood? A fresh perspective on what our favourite filmmakers stand for in this series, in conversation with Diptakirti Chaudhuri, self-proclaimed cinephile, with a blog and 3 books under his belt. Dipto is currently Head Of Marketing- Manipal Global Education Services. Some other Brands he's worked with: Marico, HT Media, PepsiCo, HolidayIQ, Reckitt Benckiser India. Feeling sad? Watch a Raju Hirani film. Feeling daring? Check out a horror movie (Ramsay Bros.!) Feeling Nostalgic? In need of drama? Karan Johar, Sooraj Barjatya, Sanjay Leela Bhansali, Subhash Ghai... these are probably the films you'd end up watching. Want to see gritty reality? Anurag Kashyap is the answer! Why though? Why do we love Bollywood and Cricket fanatically? For a marketer, Bollywood offers many opportunities and lessons... Watch the Podcast to know more!

Team InsideIIM
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An HR Perspective To Crisis Management

An HR Perspective To Crisis Management

Rising from the ashes is a characteristic of the Phoenix. The flame is its glory. Similarly, if a company can’t rise to the challenge, it burns and turns to dust like an ordinary bird. This article aims to focus on the diverse ways crisis can befall enterprises and the strength of their defences which would define their existence.

Riddhi Kalra
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What's Happening Around The World - November 10, 2017 To November 16, 2017

What's Happening Around The World - November 10, 2017 To November 16, 2017

“Television, radio, social media. The 24/7 news cycle plows forward mercilessly on our desks, in our cars and in our pockets. Thousands and thousands of messages and voices bombard us from the moment we wake, fighting for our attention. All we see and hear, all day long, is news. And most of it is bad.”, is more a manifestation of the infuriation of the author Joseph Prince than just a normal quote.

Abhinav Bansal
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8 Entrepreneurship Lessons To Be Learnt From Band Baaja Baaraat - CineMBA

8 Entrepreneurship Lessons To Be Learnt From Band Baaja Baaraat - CineMBA

What comes to your mind when we talk about the 2010 hit film, Band Baaja Baaraat? Are you reminded of the hit songs or that rowdy Dilli ka ladka with his mad energy - Ranveer Singh or that no-nonsense girl from West Delhi played by Anushka Sharma? Amidst all the drama, dancing, making out, fighting and making up, in that most dramatic of cities, we noticed something else that caught our attention. The film does a killer job of giving us some really valuable lessons in entrepreneurship. Watch the video below as Aditya Singh, the Director of Athena School Of Management, gives you a guided tour through the movie and what an entrepreneur can learn from the adorable pair of Ranveer Singh and Anushka Sharma. Guys, more movies together, please?

Career Services Centre
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Cracking Consulting Interviews - How To Approach Guesstimate Questions

Cracking Consulting Interviews - How To Approach Guesstimate Questions

Guesstimates are an important part of any Consulting Interview. The whole point of these questions is to give the interviewer a peek into your thinking process and problem solving abilities. The focus of these questions is more on how you approach them than deriving actual answers to the questions. It's about structuring the approach, asking the right questions, and communicating the same to your interviewer. Guesstimates is a tool that not only lets the interviewer know if you have the right bent of mind for a consulting job but is also a good indicator if you will enjoy a job as a Consultant or not. To help MBA Aspirants understand career paths at an early stage, InsideIIM, in association with MISB Bocconi, conducted Konversations on Consulting Careers, where the Founder and CEO of InsideIIM - Konversations, Ankit Doshi, gave a session on one of the most important topics when it comes to Consulting - Guesstimates. There are two Guesstimate questions in this video. What's your approach? Tell us in the comments below.

Career Services Centre
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Certifications That Every MBA Aspirant Should Know About (Part 1 – Finance And Marketing)

Certifications That Every MBA Aspirant Should Know About (Part 1 – Finance And Marketing)

Every year, lakhs of students embark on the journey of MBA with millions of dreams and hopes. They slog for months to crack the toughest of the entrance exams and finally enter into their dream b-schools. Yes, a lot of students fulfill this dream that they had cherished for long. You could certainly be one of them. But is that all? It’s definitely not. The struggle then begins to shine out among the brightest lot. Be it admissions, summer placements or final placements, one has to stand out of the crowd at all these levels to be successful. This is where certifications can play a pivotal role.

Mayuri Jadhav
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How IFMR Graphed Wasim's Career In HR

How IFMR Graphed Wasim's Career In HR

An organisation cannot be successful without good Human Resources. HRM as a subject is the fairly new concept which evolved in early 18th century but HR has been omnipresent ever since the humans came into existence.

IFMR Graduate School Of Business, Krea University
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