Academics

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Learn How To Minimise Rejections In Sales

Learn How To Minimise Rejections In Sales

You are out on a date with a wonderful person and you think that it’s going well. Your partner is laughing at your jokes and the meal is great too! Until, mid-meal your partner gets a call from a friend/family member saying there’s an emergency and your partner must leave. Apparently, the “going well” was just in your head.

InsideIIM Career Services
A Course Like None Other At IIM Lucknow - Leadership Through Literature

A Course Like None Other At IIM Lucknow - Leadership Through Literature

There’s a particular course that I’ve taken up this term which sits with me for various reasons. The course is unique in its own sense and very different from standard b-school courses. It’s called Leadership Through Literature. For starters, 2 professors take the course simultaneously and have not split it up into half by pre and post mid. Professor Neerja Pande and Professor Himanshu Rai take this course at IIM Lucknow.

Divyanshi Bhansali
The Behaviour Economics Behind The New iPhone Launches

The Behaviour Economics Behind The New iPhone Launches

It was that time of the year when tech enthusiasts around the world hold their breaths and wait anxiously for the next offering by the tech powerhouse Apple. Tech evangelists spend hours breaking down every possible news the rumour mills churn out and then once again break down every new feature once the phone is finally launched. Price is no barrier to the cult of fans that this brand has amassed but is it just the promise of the most revolutionary design and technology that has driven hordes of people line up for its products over the years? Or is a deeper phenomenon at play here!

PR Cell IIM Shillong
Types Of Marketing That You May Have Never Heard Of

Types Of Marketing That You May Have Never Heard Of

All of us are either pursuing MBA or are MBA aspirants. We heard and learnt a lot about marketing - Strategies, Product life cycle, BCG Matrix, STP - to name a few. In and out, we can talk hours about marketing concepts. But, during a summer internship interview for a reputed FMCG company, when I was asked how many types of marketing exists, I did not have a good answer. Next question was to explain some less-popular types of marketing, again I was only able to explain a few.

Sumit Agarwal
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