Academics - Page 66

A Course Like None Other At IIM Lucknow - Leadership Through Literature

There’s a particular course that I’ve taken up this term which sits with me for various reasons. The course is unique in its own sense and very different from standard b-school courses. It’s called Leadership Through Literature. For starters, 2 professors take the course simultaneously and have not split it up into half by pre and post mid. Professor Neerja Pande and Professor Himanshu Rai take this course at IIM Lucknow.

Divyanshi Bhansali09 Oct 2017

The Behaviour Economics Behind The New iPhone Launches

It was that time of the year when tech enthusiasts around the world hold their breaths and wait anxiously for the next offering by the tech powerhouse Apple. Tech evangelists spend hours breaking down every possible news the rumour mills churn out and then once again break down every new feature once the phone is finally launched. Price is no barrier to the cult of fans that this brand has amassed but is it just the promise of the most revolutionary design and technology that has driven hordes of people line up for its products over the years? Or is a deeper phenomenon at play here!

PR Cell IIM Shillong09 Oct 2017

Types Of Marketing That You May Have Never Heard Of

All of us are either pursuing MBA or are MBA aspirants. We heard and learnt a lot about marketing - Strategies, Product life cycle, BCG Matrix, STP - to name a few. In and out, we can talk hours about marketing concepts. But, during a summer internship interview for a reputed FMCG company, when I was asked how many types of marketing exists, I did not have a good answer. Next question was to explain some less-popular types of marketing, again I was only able to explain a few.

Sumit Agarwal05 Oct 2017

What's Happening Around The World - September 24 - October 1

It is that time of the year by when either the summer placements have already commenced or are about to commence in almost every major b-school except IIMs ABC. Keeping that in mind, I’m back with a succinct summary of all the significant happenings of the last week of September. Hope it proves as a valuable addition to the arsenal of your weapons to combat the fierce battle of summer placements of 2017:

Abhinav Bansal03 Oct 2017

How To Think Like Elon Musk - #AthenaTalks

Elon Musk - the man who has set out to change the fate of human beings. His vision is to colonise Mars and he’s working day and night to turn this vision into a reality. Mission to Mars will change everything we ever knew about the way of living and is indeed a bold and ambitious step. As a management student, there’s a lot to learn from the way Elon Musk is going about this mission. From cost reduction to handling failures, the journey of SpaceX is an excellent MBA case study which is presented in this video by Aditya Singh, Director of Athena School Of Management.

Team InsideIIM29 Sept 2017

A Drive Down The AI Lane By VGSoM Consulting Club

Bob: i can i i everything else

VGSoM Kharagpur28 Sept 2017

Be Part Of The Change - Why Consulting

Angelo Russo was one of the best pastry chefs of Italy. He had lived a long and fulfilling life, doing what he loved most, and had finally retired to spend time with his beautiful wife, Maria, in the quiet town of Ferrara.

Heer Shingala27 Sept 2017

How To Put Yourself Out There? - Lessons From A Networking Newbie

I have been reading a lot lately about how to network effectively in the job search process. The art of networking has assumed a growing importance in the world which is rapidly changing. Although today's millennials are tech-savvy and most of their lives are ruled by technology, networking is one aspect which shall never lose the human touch! The interaction may be aided by technology but at the end, you interact with a human! So the most important lesson that I learnt about networking is not to forget to build relations with your contacts because they are humans too! Networking can get as mechanical as it sounds. But if you want to leave a lasting memory, lend a human touch to your interactions. Listen earnestly to what the other person has to say. Engage with them in the true sense of the word. Don't sound pushy. Instead be interested in the free-flowing conversations. Anecdotes shared during conversations make them lively and memorable.

Tanmayee Waghmare27 Sept 2017