Academics | InsideIIM

Whopper Freakout - Burger King - Coolest Brand Campaigns - 3

How many companies can confidently claim that their product is country's favourite in its category? Burger King set out to prove a point through their campaign in the US. One fine day, when Americans hopped to Burger King for their favourite Whopper, they were told that the Whopper has been discontinued...... forever. This generated different emotional reactions from the customers and most of them were devastated. This campaign was launched to celebrate the 50th anniversary of the Whopper and helped Burger King proved that Whopper was America's favourite burger. The campaign won several awards and went viral due to word of mouth.

Saneeya Agrawal08 Sept 2017

Dumb Ways To Die - Coolest Brand Campaigns - 2

What better way to convey a safety message to millennials than to disguise it as a cute song? The day I saw the video for the first time, I was singing the song all day (I even memorised the dance steps). It’s one of the most catchy and easy to sing melodies.

Saneeya Agrawal08 Sept 2017

How NOT To Create A Brand? - Brand Management

It's true that you cannot satisfy every customer. But a single dissatisfied customer can be a costly affair for your brand.

InsideIIM Career Services07 Sept 2017

How Important Is It To Be Culturally Sensitive For Brand Management

A detergent company decided to advertise its product in Arab countries. The ad had a series of images showing a dirty t-shirt in the first picture, detergent and dirty t-shirt in a washing machine in the second picture and a clean t-shirt in the third one. These images were placed horizontally. The company was ignorant of the fact that in Arab, text and images are read from right to left and hence the message they sent to people was that their detergent makes a clean t-shirt dirty.

InsideIIM Career Services07 Sept 2017

Become Popular On Social Media By Active Social Listening

One day, Amara was shopping online. She found the perfect soundproof headphones for less than 1000 INR. She had been wanting to buy this for some time now. But unfortunately, when she was ready to buy, the headphones went out of stock. She was very disappointed. And like any other disappointed person, she went straight to social media and asked with a sad emoji: “Why do they show this awesome stuff on their site when they’re sold out?”

InsideIIM Career Services07 Sept 2017

Jaane Kya Dikh Jaaye - Rajasthan Tourism - Coolest Brand Campaigns - 1

In our new series, Coolest Brand Campaigns, we will post some of the best brand advertisements and campaigns and have a look at what makes them so amazing! They will serve as a good guideline and probably help you to form case studies as well.

Saneeya Agrawal04 Sept 2017

CSR - A Mandate Or An Act Of Altruism?

They say there is some rent we must pay to stay on this planet. Every second person in our country earns some amount of money using the resources available on our planet! Hence, the need to give something back to the society arises. Corporate Social Responsibility is primarily seen as how the profits are made and how they are used, keeping in mind the interests of all stakeholders. This is where the government stepped in by the CSR policy in the Companies Act, 2013.

IMI KOLKATA31 Aug 2017

Uberisation Of Work

Are you looking forward to working in an economy driven by freedom and flexibility? Are you dreaming of freelancing but still being able to operate as an entrepreneur? Well, then gig the way forward. The disruptive attitude of the millennials has led to the need for uberisation.

IMI KOLKATA31 Aug 2017