Academics - Page 69

International Immersion Program At IIM Visakhapatnam

It was a sunny morning, my first outside India. And as I woke up to open the windows of my hotel room, I could only feel a stream of hot air getting sucked inside penetrating my face. From “Why would people even live in this part of the world, let alone do business” to “Why would anyone, not want to do business here,” the International Immersion Program enlightened us about the practical aspects of business in the Middle East. Thanks to IIM Visakhapatnam and its faculties for facilitating such a course.

Arun Karthik S11 Sept 2017

Founder And CEO Of InsideIIM And Konversation Talks About Brand Management And Professor Rajesh Srivastava

"One of the things that stood out with Rajesh Sir was how updated and current he is." - Ankit Doshi, Founder of InsideIIM & Konversations

InsideIIM Career Services08 Sept 2017

Placement Preparation - A Guide To Demonetization And Black Money

On 8 November 2016, PM Modi announced on national TV that currency notes of Rs 500 and 1000 cease to be a legal tender from midnight. The reason that he gave in the very elaborate speech was to curb the menace black money, fake notes and funding to terrorist groups. As per the arrangements made by RBI, new notes of Rs 2000 and 500 were printed, old notes were mandated to be exchanged by 31st Dec. It is being said that idea of Demonetization came from a presentation made by Arun Bokil, member of Pune based Arthkranti. Here's the link to the presentation made by Bokil.

Sachin Mandot08 Sept 2017

Whopper Freakout - Burger King - Coolest Brand Campaigns - 3

How many companies can confidently claim that their product is country's favourite in its category? Burger King set out to prove a point through their campaign in the US. One fine day, when Americans hopped to Burger King for their favourite Whopper, they were told that the Whopper has been discontinued...... forever. This generated different emotional reactions from the customers and most of them were devastated. This campaign was launched to celebrate the 50th anniversary of the Whopper and helped Burger King proved that Whopper was America's favourite burger. The campaign won several awards and went viral due to word of mouth.

Saneeya Agrawal08 Sept 2017

Dumb Ways To Die - Coolest Brand Campaigns - 2

What better way to convey a safety message to millennials than to disguise it as a cute song? The day I saw the video for the first time, I was singing the song all day (I even memorised the dance steps). It’s one of the most catchy and easy to sing melodies.

Saneeya Agrawal08 Sept 2017

How NOT To Create A Brand? - Brand Management

It's true that you cannot satisfy every customer. But a single dissatisfied customer can be a costly affair for your brand.

InsideIIM Career Services07 Sept 2017

How Important Is It To Be Culturally Sensitive For Brand Management

A detergent company decided to advertise its product in Arab countries. The ad had a series of images showing a dirty t-shirt in the first picture, detergent and dirty t-shirt in a washing machine in the second picture and a clean t-shirt in the third one. These images were placed horizontally. The company was ignorant of the fact that in Arab, text and images are read from right to left and hence the message they sent to people was that their detergent makes a clean t-shirt dirty.

InsideIIM Career Services07 Sept 2017

Become Popular On Social Media By Active Social Listening

One day, Amara was shopping online. She found the perfect soundproof headphones for less than 1000 INR. She had been wanting to buy this for some time now. But unfortunately, when she was ready to buy, the headphones went out of stock. She was very disappointed. And like any other disappointed person, she went straight to social media and asked with a sad emoji: “Why do they show this awesome stuff on their site when they’re sold out?”

InsideIIM Career Services07 Sept 2017