Quoting a rather farcical and an exaggerated expression of opinion by Will Rogers, “I read about eight newspapers in a day. When I'm in a town with only one newspaper, I read it eight times.”, the aim is to sensitize the readers with the importance that people have given in the past to the habit of making friends with newspapers.
Where do you shop these days? Lifestyle or Myntra? Crossword or Amazon? Doesn't the shopping behaviour these days make you think how and why this shift happened? Online shopping is convenient, isn't it? And quite light on the wallet too. I mean, you can get e-books for as low as Rs 12 sometimes! Even chocolates are more expensive than that. How do you compete with something like that?From being Feudal to almost Egalitarian, the market has evolved manifold. And Prof Rajneesh Krishna, from MICA, explains this shift from traditional to modern retail in this video. In the world of Amazons, where do traditional shops stand? Watch the video to know more!
Why is culture so important to brand managers? How can culture make or break a brand? Learn the frameworks that every brand manager must use to build successful brands. In this module you will learn these frameworks using examples of real brands like Kellogg's, McDonald's, Xiaomi, etc.
Why should a brand attempt to satisfy every customer? Have you ever calculated the cost of dissatisfying a customer? Learn the frameworks that every brand manager must use to build successful brands. In this module you will learn these frameworks using examples of real brands like Kellogg's, McDonald's, Xiaomi, etc.
Learn Brand Management in this unique masterclass by Rajesh Srivastava - the man who nurtured brands like Royal Challenge, Park Avenue, Bagpiper, Captain Cook Salt...
Congratulations! You've finally made it to a b-school. After 4 years of engineering, and (possibly) some work experience, you now stand at the gateway to the next level and achieving your dreams.
There was a three-month lull prior to joining MBA. Serving the notice period in my organisation, there was a constant tussle in my mind about what my future career as a manager holds for me. I was speaking to many people every day and trying to understand what will be a good specialisation for me to pursue. DON'T DO THAT. After three months into the blur called MBA, I realised that no one could have told me to pick a specialisation; and that is the essence of my article. One has to understand for themselves what their calling is and decide accordingly on their specialisation. In order to take the first step in the right direction, you really have to know yourself, understand your behaviour and the circumstances in your life that have shaped that behaviour. This is a call to all the engineers/non-financial background MBA candidates who are unsure of what to study. Speaking about myself, I was inclined towards finance because it sounded like "the thing to do". I was running everywhere reading up about Finance and the roles offered, trying to gather certifications among other things, that novice finance enthusiasts do.
How and why did we become the dominant species? We aren't the fastest or the sharpest species on Earth. The answer lies in our instinct to socialize, interact and grow. The reason why we love Facebook, Twitter, Instagram, Snapchat and the likes is because they give us an addictive window to do just that - stay in touch constantly. It's as enjoyable as smoking! But what does this behaviour mean for you as a marketeer? It means that you can use this pre-existing condition constructively to make an impact while also marketing your brand. Watch this video where Prof Siddharth Deshmukh, a MICA professor, explains how by understanding this you can create a positive impact in the life of the consumer. While he constantly scrolls down on his feed, give him something that makes him pause, learn and evolve.
Quoting a rather farcical and an exaggerated expression of opinion by Will Rogers, “I read about eight newspapers in a day. When I'm in a town with only one newspaper, I read it eight times.”, the aim is to sensitize the readers with the importance that people have given in the past to the habit of making friends with newspapers.
Where do you shop these days? Lifestyle or Myntra? Crossword or Amazon? Doesn't the shopping behaviour these days make you think how and why this shift happened? Online shopping is convenient, isn't it? And quite light on the wallet too. I mean, you can get e-books for as low as Rs 12 sometimes! Even chocolates are more expensive than that. How do you compete with something like that?From being Feudal to almost Egalitarian, the market has evolved manifold. And Prof Rajneesh Krishna, from MICA, explains this shift from traditional to modern retail in this video. In the world of Amazons, where do traditional shops stand? Watch the video to know more!
Why is culture so important to brand managers? How can culture make or break a brand? Learn the frameworks that every brand manager must use to build successful brands. In this module you will learn these frameworks using examples of real brands like Kellogg's, McDonald's, Xiaomi, etc.
Why should a brand attempt to satisfy every customer? Have you ever calculated the cost of dissatisfying a customer? Learn the frameworks that every brand manager must use to build successful brands. In this module you will learn these frameworks using examples of real brands like Kellogg's, McDonald's, Xiaomi, etc.
Learn Brand Management in this unique masterclass by Rajesh Srivastava - the man who nurtured brands like Royal Challenge, Park Avenue, Bagpiper, Captain Cook Salt...
Congratulations! You've finally made it to a b-school. After 4 years of engineering, and (possibly) some work experience, you now stand at the gateway to the next level and achieving your dreams.
There was a three-month lull prior to joining MBA. Serving the notice period in my organisation, there was a constant tussle in my mind about what my future career as a manager holds for me. I was speaking to many people every day and trying to understand what will be a good specialisation for me to pursue. DON'T DO THAT. After three months into the blur called MBA, I realised that no one could have told me to pick a specialisation; and that is the essence of my article. One has to understand for themselves what their calling is and decide accordingly on their specialisation. In order to take the first step in the right direction, you really have to know yourself, understand your behaviour and the circumstances in your life that have shaped that behaviour. This is a call to all the engineers/non-financial background MBA candidates who are unsure of what to study. Speaking about myself, I was inclined towards finance because it sounded like "the thing to do". I was running everywhere reading up about Finance and the roles offered, trying to gather certifications among other things, that novice finance enthusiasts do.
How and why did we become the dominant species? We aren't the fastest or the sharpest species on Earth. The answer lies in our instinct to socialize, interact and grow. The reason why we love Facebook, Twitter, Instagram, Snapchat and the likes is because they give us an addictive window to do just that - stay in touch constantly. It's as enjoyable as smoking! But what does this behaviour mean for you as a marketeer? It means that you can use this pre-existing condition constructively to make an impact while also marketing your brand. Watch this video where Prof Siddharth Deshmukh, a MICA professor, explains how by understanding this you can create a positive impact in the life of the consumer. While he constantly scrolls down on his feed, give him something that makes him pause, learn and evolve.
