Academics | InsideIIM

The Portrayal Of Women In Media Through The Lens Of Semiotics - MICA

How are women portrayed in advertisements and media? Why are they portrayed that way? What do we get to know about a society from what it chooses to watch on TV or read in books or see in its ads? One way to understand this is through Semiotics. In this video, we have Prof Harmony Siganporia from MICA explaining how women are portrayed in Media using Semiotics as a tool. Semiotics is the study of signs and symbols as elements of communicative behaviour and uses elements such as language, culture, class, caste, religion, etc to understand the finer nuances of marketing and advertising. Well, watch the video to know more about the depiction of women in media, Semiotics and why it is a core module at MICA.

Career Services Centre04 Aug 2017

Customer Co-Creation Is The Secret Sauce To Success

Customer co-creation is one of the building blocks of the interactive, participatory and collaborative information distribution web model ‘Web 2.0’, which is being exhaustively used by marketing firms to empower their consumers to share their personalised experiences on the web and hence, democratizing the online content and harnessing the need for social affiliation among them. This CRM strategy allows the end-users to actively research, compare and review products and services as part of firm’s business model and enables both the positive and negative customer experiences to be shared on the public forum as a ‘social proof’. Not only this co-creation leverages the customer engagement by providing more customised services but also taps the users’ creativity & feedback for increasing purchase or consumption rate.

Subhra Pratim Halder04 Aug 2017

IIM Nagpur Hosts ILLUME’17 - Second Industry Institute Interaction Meet

IIM Nagpur organised its second industry institute interaction meet – ILLUME’17, IIM Nagpur’s Annual Flagship Event, at Le Meridien, Nagpur on July 29 and 30, sponsored by Punjab National Bank, Union Bank of India, Le Meridien, and Western Coalfields Limited. The event aims to provide a platform for Industry-Institute Interaction that would help in harnessing industry experience and nurture relationships between the industry and the Institute.

Sameer Bhajni02 Aug 2017

10 Tips For Writing A Good Resume For Summer Placements

‘Summer Placement’ is one of the crucial activities in the first year at a b-school. A good resume will fetch you the shortlists of your dream companies. Following are some tips to boost your resume building process.

Aniket Patil01 Aug 2017

General Essay Writing Tips

Essay writing is not hard once you understand how to go about it.

Sophia Clark31 Jul 2017

Line Balancing - How To Crack The Operations & Supply Chain Internship Interview - Konversations

What is line balancing? What is capacity utilisation? Why is it important in an assembly line to assess individual capacity and achieve optimum capacity utilisation? Understand the concept of line balancing in this video.

InsideIIM Career Services31 Jul 2017

Paper Writing Tools For Your Assignments And Submissions

Writing assignments are one of the most common, and unfortunately, the most complex academic tasks. That is why the majority of students often say: “I would pay someone to write my paper today without a second thought” However, it should be mentioned that there are online tools that can be very helpful and that students can use in order to improve the quality of their papers. In the text below, some of them will be listed and elaborated.

Samantha Anderson31 Jul 2017

Make-To-Stock vs Make-To-Order - How To Crack The Operations & Supply Chain Internship Interview

To stock or not to stock? One of the most important decisions that the operations department needs to make. Learn about the difference between Make-To-Stock & Make-To-Order strategies.

InsideIIM Career Services28 Jul 2017