In our new series, Coolest Brand Campaigns, we will post some of the best brand advertisements and campaigns and have a look at what makes them so amazing! They will serve as a good guideline and probably help you to form case studies as well.
They say there is some rent we must pay to stay on this planet. Every second person in our country earns some amount of money using the resources available on our planet! Hence, the need to give something back to the society arises. Corporate Social Responsibility is primarily seen as how the profits are made and how they are used, keeping in mind the interests of all stakeholders. This is where the government stepped in by the CSR policy in the Companies Act, 2013.
Are you looking forward to working in an economy driven by freedom and flexibility? Are you dreaming of freelancing but still being able to operate as an entrepreneur? Well, then gig the way forward. The disruptive attitude of the millennials has led to the need for uberisation.
Quoting a rather farcical and an exaggerated expression of opinion by Will Rogers, “I read about eight newspapers in a day. When I'm in a town with only one newspaper, I read it eight times.”, the aim is to sensitize the readers with the importance that people have given in the past to the habit of making friends with newspapers.
Where do you shop these days? Lifestyle or Myntra? Crossword or Amazon? Doesn't the shopping behaviour these days make you think how and why this shift happened? Online shopping is convenient, isn't it? And quite light on the wallet too. I mean, you can get e-books for as low as Rs 12 sometimes! Even chocolates are more expensive than that. How do you compete with something like that?From being Feudal to almost Egalitarian, the market has evolved manifold. And Prof Rajneesh Krishna, from MICA, explains this shift from traditional to modern retail in this video. In the world of Amazons, where do traditional shops stand? Watch the video to know more!
Why is culture so important to brand managers? How can culture make or break a brand? Learn the frameworks that every brand manager must use to build successful brands. In this module you will learn these frameworks using examples of real brands like Kellogg's, McDonald's, Xiaomi, etc.
Why should a brand attempt to satisfy every customer? Have you ever calculated the cost of dissatisfying a customer? Learn the frameworks that every brand manager must use to build successful brands. In this module you will learn these frameworks using examples of real brands like Kellogg's, McDonald's, Xiaomi, etc.
Learn Brand Management in this unique masterclass by Rajesh Srivastava - the man who nurtured brands like Royal Challenge, Park Avenue, Bagpiper, Captain Cook Salt...
In our new series, Coolest Brand Campaigns, we will post some of the best brand advertisements and campaigns and have a look at what makes them so amazing! They will serve as a good guideline and probably help you to form case studies as well.
They say there is some rent we must pay to stay on this planet. Every second person in our country earns some amount of money using the resources available on our planet! Hence, the need to give something back to the society arises. Corporate Social Responsibility is primarily seen as how the profits are made and how they are used, keeping in mind the interests of all stakeholders. This is where the government stepped in by the CSR policy in the Companies Act, 2013.
Are you looking forward to working in an economy driven by freedom and flexibility? Are you dreaming of freelancing but still being able to operate as an entrepreneur? Well, then gig the way forward. The disruptive attitude of the millennials has led to the need for uberisation.
Quoting a rather farcical and an exaggerated expression of opinion by Will Rogers, “I read about eight newspapers in a day. When I'm in a town with only one newspaper, I read it eight times.”, the aim is to sensitize the readers with the importance that people have given in the past to the habit of making friends with newspapers.
Where do you shop these days? Lifestyle or Myntra? Crossword or Amazon? Doesn't the shopping behaviour these days make you think how and why this shift happened? Online shopping is convenient, isn't it? And quite light on the wallet too. I mean, you can get e-books for as low as Rs 12 sometimes! Even chocolates are more expensive than that. How do you compete with something like that?From being Feudal to almost Egalitarian, the market has evolved manifold. And Prof Rajneesh Krishna, from MICA, explains this shift from traditional to modern retail in this video. In the world of Amazons, where do traditional shops stand? Watch the video to know more!
Why is culture so important to brand managers? How can culture make or break a brand? Learn the frameworks that every brand manager must use to build successful brands. In this module you will learn these frameworks using examples of real brands like Kellogg's, McDonald's, Xiaomi, etc.
Why should a brand attempt to satisfy every customer? Have you ever calculated the cost of dissatisfying a customer? Learn the frameworks that every brand manager must use to build successful brands. In this module you will learn these frameworks using examples of real brands like Kellogg's, McDonald's, Xiaomi, etc.
Learn Brand Management in this unique masterclass by Rajesh Srivastava - the man who nurtured brands like Royal Challenge, Park Avenue, Bagpiper, Captain Cook Salt...
