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#AntiJugaad - Social Media Marketing For Beginners - Konversations

#AntiJugaad - Social Media Marketing For Beginners - Konversations

In a country obsessed with jugaad, why did Sulekha.com choose to go #AntiJugaad? In this case study, you will see how Sulekha.com created positive AntiJugaadu sentiments, and what made the social media campaign so well liked. You may want a life like Bunny from Yeh Jawani Hai Deewani. While that may take some time, you can become a digital bunny and master the "cool" life on social media! We have conversations, share information and stay up to date, all using social media.

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Social Listening - Social Media Marketing For Beginners - Konversations

Social Listening - Social Media Marketing For Beginners - Konversations

Social media enables and amplifies everything from positives to complaints. Businesses need to be a part of the right conversations. This can happen with effective social listening. Social listening can be done by finding power users, listening to competition and using analytics. Find out more about social listening in this video.

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Integrated Marketing Communication - How To Crack The Marketing Internship Interview - Konversations

Integrated Marketing Communication - How To Crack The Marketing Internship Interview - Konversations

Most companies these days use various marketing channels to reach consumers. But how does one decide on the relevance of marketing channels? And how do you know which channels are right for a particular marketing message? Or which messages and channels go together? When an interviewer asks you to analyse a marketing campaign, knowing all about the marketing mix is a must!

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Of Reflection And Inspiration - SIBM Bengaluru

Of Reflection And Inspiration - SIBM Bengaluru

Imagine this: 200 odd students from diverse backgrounds, suddenly being casted into a setting where the unexpected is expected. So how does one present the incoming batch with a glimpse of what’s in store?

SIBM Bengaluru
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New Phase Dawns With Outbound Learning

New Phase Dawns With Outbound Learning

The dawn of a new phase for the batch of 2017-19, at Symbiosis Institute of Business Management (SIBM) Bengaluru began with an educational cum entertaining experience at OBL (Out Bound Learning) which was organised from 6th- 8th June, 2017.

SIBM Bengaluru
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Social Media Loves Mom’s Food - A Marketing Success Story

Social Media Loves Mom’s Food - A Marketing Success Story

Dizzying lights, empty bottles lying around, greased boilers tilting over food-smeared kitchen slabs, dustbin stacked with paper-plates – the party was a hit. Biryani, Paneer Tikka, Chicken Tandoori, Naan, Butter Chicken – the menu had it all. But the most talked about dish was the dip. Yes, the dip for the chips to make it more delicious.

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