Congratulations! You've finally made it to a b-school. After 4 years of engineering, and (possibly) some work experience, you now stand at the gateway to the next level and achieving your dreams.
There was a three-month lull prior to joining MBA. Serving the notice period in my organisation, there was a constant tussle in my mind about what my future career as a manager holds for me. I was speaking to many people every day and trying to understand what will be a good specialisation for me to pursue. DON'T DO THAT. After three months into the blur called MBA, I realised that no one could have told me to pick a specialisation; and that is the essence of my article. One has to understand for themselves what their calling is and decide accordingly on their specialisation. In order to take the first step in the right direction, you really have to know yourself, understand your behaviour and the circumstances in your life that have shaped that behaviour. This is a call to all the engineers/non-financial background MBA candidates who are unsure of what to study. Speaking about myself, I was inclined towards finance because it sounded like "the thing to do". I was running everywhere reading up about Finance and the roles offered, trying to gather certifications among other things, that novice finance enthusiasts do.
How and why did we become the dominant species? We aren't the fastest or the sharpest species on Earth. The answer lies in our instinct to socialize, interact and grow. The reason why we love Facebook, Twitter, Instagram, Snapchat and the likes is because they give us an addictive window to do just that - stay in touch constantly. It's as enjoyable as smoking! But what does this behaviour mean for you as a marketeer? It means that you can use this pre-existing condition constructively to make an impact while also marketing your brand. Watch this video where Prof Siddharth Deshmukh, a MICA professor, explains how by understanding this you can create a positive impact in the life of the consumer. While he constantly scrolls down on his feed, give him something that makes him pause, learn and evolve.
How are women portrayed in advertisements and media? Why are they portrayed that way? What do we get to know about a society from what it chooses to watch on TV or read in books or see in its ads? One way to understand this is through Semiotics. In this video, we have Prof Harmony Siganporia from MICA explaining how women are portrayed in Media using Semiotics as a tool. Semiotics is the study of signs and symbols as elements of communicative behaviour and uses elements such as language, culture, class, caste, religion, etc to understand the finer nuances of marketing and advertising. Well, watch the video to know more about the depiction of women in media, Semiotics and why it is a core module at MICA.
Customer co-creation is one of the building blocks of the interactive, participatory and collaborative information distribution web model ‘Web 2.0’, which is being exhaustively used by marketing firms to empower their consumers to share their personalised experiences on the web and hence, democratizing the online content and harnessing the need for social affiliation among them. This CRM strategy allows the end-users to actively research, compare and review products and services as part of firm’s business model and enables both the positive and negative customer experiences to be shared on the public forum as a ‘social proof’. Not only this co-creation leverages the customer engagement by providing more customised services but also taps the users’ creativity & feedback for increasing purchase or consumption rate.
IIM Nagpur organised its second industry institute interaction meet – ILLUME’17, IIM Nagpur’s Annual Flagship Event, at Le Meridien, Nagpur on July 29 and 30, sponsored by Punjab National Bank, Union Bank of India, Le Meridien, and Western Coalfields Limited. The event aims to provide a platform for Industry-Institute Interaction that would help in harnessing industry experience and nurture relationships between the industry and the Institute.
‘Summer Placement’ is one of the crucial activities in the first year at a b-school. A good resume will fetch you the shortlists of your dream companies. Following are some tips to boost your resume building process.
Essay writing is not hard once you understand how to go about it.
Congratulations! You've finally made it to a b-school. After 4 years of engineering, and (possibly) some work experience, you now stand at the gateway to the next level and achieving your dreams.
There was a three-month lull prior to joining MBA. Serving the notice period in my organisation, there was a constant tussle in my mind about what my future career as a manager holds for me. I was speaking to many people every day and trying to understand what will be a good specialisation for me to pursue. DON'T DO THAT. After three months into the blur called MBA, I realised that no one could have told me to pick a specialisation; and that is the essence of my article. One has to understand for themselves what their calling is and decide accordingly on their specialisation. In order to take the first step in the right direction, you really have to know yourself, understand your behaviour and the circumstances in your life that have shaped that behaviour. This is a call to all the engineers/non-financial background MBA candidates who are unsure of what to study. Speaking about myself, I was inclined towards finance because it sounded like "the thing to do". I was running everywhere reading up about Finance and the roles offered, trying to gather certifications among other things, that novice finance enthusiasts do.
How and why did we become the dominant species? We aren't the fastest or the sharpest species on Earth. The answer lies in our instinct to socialize, interact and grow. The reason why we love Facebook, Twitter, Instagram, Snapchat and the likes is because they give us an addictive window to do just that - stay in touch constantly. It's as enjoyable as smoking! But what does this behaviour mean for you as a marketeer? It means that you can use this pre-existing condition constructively to make an impact while also marketing your brand. Watch this video where Prof Siddharth Deshmukh, a MICA professor, explains how by understanding this you can create a positive impact in the life of the consumer. While he constantly scrolls down on his feed, give him something that makes him pause, learn and evolve.
How are women portrayed in advertisements and media? Why are they portrayed that way? What do we get to know about a society from what it chooses to watch on TV or read in books or see in its ads? One way to understand this is through Semiotics. In this video, we have Prof Harmony Siganporia from MICA explaining how women are portrayed in Media using Semiotics as a tool. Semiotics is the study of signs and symbols as elements of communicative behaviour and uses elements such as language, culture, class, caste, religion, etc to understand the finer nuances of marketing and advertising. Well, watch the video to know more about the depiction of women in media, Semiotics and why it is a core module at MICA.
Customer co-creation is one of the building blocks of the interactive, participatory and collaborative information distribution web model ‘Web 2.0’, which is being exhaustively used by marketing firms to empower their consumers to share their personalised experiences on the web and hence, democratizing the online content and harnessing the need for social affiliation among them. This CRM strategy allows the end-users to actively research, compare and review products and services as part of firm’s business model and enables both the positive and negative customer experiences to be shared on the public forum as a ‘social proof’. Not only this co-creation leverages the customer engagement by providing more customised services but also taps the users’ creativity & feedback for increasing purchase or consumption rate.
IIM Nagpur organised its second industry institute interaction meet – ILLUME’17, IIM Nagpur’s Annual Flagship Event, at Le Meridien, Nagpur on July 29 and 30, sponsored by Punjab National Bank, Union Bank of India, Le Meridien, and Western Coalfields Limited. The event aims to provide a platform for Industry-Institute Interaction that would help in harnessing industry experience and nurture relationships between the industry and the Institute.
‘Summer Placement’ is one of the crucial activities in the first year at a b-school. A good resume will fetch you the shortlists of your dream companies. Following are some tips to boost your resume building process.
Essay writing is not hard once you understand how to go about it.
