Academics1 minutes

How NOT To Create A Brand? - Brand Management

...
InsideIIM Career Services
InsideIIM Career Services

It's true that you cannot satisfy every customer. But a single dissatisfied customer can be a costly affair for your brand.

Key Takeaways

1. A dissatisfied customer can influence and convince others to not buy your product.

2. Peer influence is a major factor in buying decisions of consumers.

3. Brand managers must attempt to satisfy all their customers.

4. A single dissatisfied customer can be a costly affair for the brands.

This chapter is a part of "Brand Management" Course on Konversations. It's a unique masterclass by Rajesh Srivastava, the man who has nurtured brands like Bagpiper and Park Avenue deodorant and taught at bschools like IIM Indore and S. P. Jain School of Global Management. Check out the free sample module of the course here.

If you have ever dreamed of building a brand or becoming a brand yourself, then this course is for you.

Comments

Join the Conversation

Sign in to share your thoughts, reply to comments, and engage with the community.

Get career insights straight to your inbox

Join 25,000+ MBA students and professionals who receive our weekly newsletter with placement tips and industry insights.

Checking login…

We respect your privacy. Unsubscribe at any time.

How NOT To Create A Brand? - Brand Management