IIM Lucknow Hosts Panel Discussion On 'Expectation From Union Budget 2017-18'
While the nation eagerly awaits for the upcoming Union Budget, Industry Interaction Cell of IIM Lucknow decided to find out people's expectations from it. In the quest to do so, Industry Interaction Cell with event partner Business Standard hosted a Pre-Budget Panel Discussion on the 12th of January 2017. The panel consisted of eminent personalities from the field of journalism, industry, academia and public administration.
samaksha vaish
Information - Are We Informed About It?
We are living in the Information Age – sharing all kinds of information through computers, mobile phones, etc. Information flows to us and the world in many ways – through newspapers (such as Times of India, Hindustan Times etc.), research/consulting firms (such as Nielsen, Bain Consulting etc.), magazines (such as Outlook India, India Today etc), business publications (such as Construction World, India Business Journal etc.), news websites (such as Bloomberg.com, Reuters etc.), and now social media (Facebook, Twitter etc.). The latter is what is the most concerning.
Sejo Jose
7 Marketing Takeaways From An Auto Show
Having a prodigious opportunity to intern with Lamborghini, I got a chance to observe an auto car show at grass root level. Captivating the media, consumers and other influencers at automotive shows can be a big challenge. Let’s start with the fact that most shows offer little surprises. For the most part, most new-car introductions or unveils are known by visitors well in advance of the show.
SDA Bocconi Asia Center
Redefining The New Trends In Marketing - Influencer Marketing
Ten years ago, paid media dominated the marketing sphere and companies had more power to influence the purchase decision of customers. Today, however, customers have access to most of the information about the products and the services offered to them. So, it is becoming increasingly difficult for companies to influence the purchase decisions of the customers and they are coming up with more creative new ideas to do so.
Kriti Aggarwal
Learning Marketing From Bollywood - CineMBA
Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept of Market Segmentation. If segmented well, there is space for Karan Johar's creations and for Anurag Kashyap's too. This holds true for fairness creams to cars and for biscuits to business schools. In this video, students of MISB, explain the concept of Market Segmentation using India's favourite past time - movies and their respective production houses.
Career Services Centre
IIM Bill Approved By The Cabinet - Fully Autonomous IIMs Can Now Award Degrees
The Cabinet today approved the IIM Bill which has been under consideration for almost 4 years and has courted its share of controversy as well. The IIMs will now have complete autonomy to manage the institution in terms of administration, recruitment and daily functioning. We believe it is excellent news for all the IIMs but especially the old IIMs who should now be able to innovate and be more adventurous. Participation of industry experts and alumni in the running of the institution will be easier too.
Team InsideIIM
IIM Lucknow Hosts Panel Discussion On 'Expectation From Union Budget 2017-18'
While the nation eagerly awaits for the upcoming Union Budget, Industry Interaction Cell of IIM Lucknow decided to find out people's expectations from it. In the quest to do so, Industry Interaction Cell with event partner Business Standard hosted a Pre-Budget Panel Discussion on the 12th of January 2017. The panel consisted of eminent personalities from the field of journalism, industry, academia and public administration.
samaksha vaish
Information - Are We Informed About It?
We are living in the Information Age – sharing all kinds of information through computers, mobile phones, etc. Information flows to us and the world in many ways – through newspapers (such as Times of India, Hindustan Times etc.), research/consulting firms (such as Nielsen, Bain Consulting etc.), magazines (such as Outlook India, India Today etc), business publications (such as Construction World, India Business Journal etc.), news websites (such as Bloomberg.com, Reuters etc.), and now social media (Facebook, Twitter etc.). The latter is what is the most concerning.
Sejo Jose
7 Marketing Takeaways From An Auto Show
Having a prodigious opportunity to intern with Lamborghini, I got a chance to observe an auto car show at grass root level. Captivating the media, consumers and other influencers at automotive shows can be a big challenge. Let’s start with the fact that most shows offer little surprises. For the most part, most new-car introductions or unveils are known by visitors well in advance of the show.
SDA Bocconi Asia Center
Redefining The New Trends In Marketing - Influencer Marketing
Ten years ago, paid media dominated the marketing sphere and companies had more power to influence the purchase decision of customers. Today, however, customers have access to most of the information about the products and the services offered to them. So, it is becoming increasingly difficult for companies to influence the purchase decisions of the customers and they are coming up with more creative new ideas to do so.
Kriti Aggarwal
Learning Marketing From Bollywood - CineMBA
Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept of Market Segmentation. If segmented well, there is space for Karan Johar's creations and for Anurag Kashyap's too. This holds true for fairness creams to cars and for biscuits to business schools. In this video, students of MISB, explain the concept of Market Segmentation using India's favourite past time - movies and their respective production houses.
Career Services Centre
IIM Bill Approved By The Cabinet - Fully Autonomous IIMs Can Now Award Degrees
The Cabinet today approved the IIM Bill which has been under consideration for almost 4 years and has courted its share of controversy as well. The IIMs will now have complete autonomy to manage the institution in terms of administration, recruitment and daily functioning. We believe it is excellent news for all the IIMs but especially the old IIMs who should now be able to innovate and be more adventurous. Participation of industry experts and alumni in the running of the institution will be easier too.
Team InsideIIM