7 Marketing Takeaways From An Auto Show
Having a prodigious opportunity to intern with Lamborghini, I got a chance to observe an auto car show at grass root level. Captivating the media, consumers and other influencers at automotive shows can be a big challenge. Let’s start with the fact that most shows offer little surprises. For the most part, most new-car introductions or unveils are known by visitors well in advance of the show.
SDA Bocconi Asia Center
Redefining The New Trends In Marketing - Influencer Marketing
Ten years ago, paid media dominated the marketing sphere and companies had more power to influence the purchase decision of customers. Today, however, customers have access to most of the information about the products and the services offered to them. So, it is becoming increasingly difficult for companies to influence the purchase decisions of the customers and they are coming up with more creative new ideas to do so.
Kriti Aggarwal
Learning Marketing From Bollywood - CineMBA
Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept of Market Segmentation. If segmented well, there is space for Karan Johar's creations and for Anurag Kashyap's too. This holds true for fairness creams to cars and for biscuits to business schools. In this video, students of MISB, explain the concept of Market Segmentation using India's favourite past time - movies and their respective production houses.
Career Services Centre
IIM Bill Approved By The Cabinet - Fully Autonomous IIMs Can Now Award Degrees
The Cabinet today approved the IIM Bill which has been under consideration for almost 4 years and has courted its share of controversy as well. The IIMs will now have complete autonomy to manage the institution in terms of administration, recruitment and daily functioning. We believe it is excellent news for all the IIMs but especially the old IIMs who should now be able to innovate and be more adventurous. Participation of industry experts and alumni in the running of the institution will be easier too.
Team InsideIIM
Project Management As The Answer To India's Olympics Woes - SDA Bocconi Asia Center
How is it that the UK managed to bag the second rank with 67 medals in 2016 as opposed to just 15 medals in Atlanta Olympics in 1996? Isn't this disparity in results astonishing? But how did the UK manage to make this shift? In this video, Marco Sampietro, a Professor at MISB Bocconi, explains the results of 2016 Olympics with the Project Management perspective. And at some point in time, this concept of 'Project Management' will creep into your b-school curriculum. So why not understand it now with the help of Olympic Games and performances of UK and India?
Career Services Centre
How Google Algorithm Can Be Used For Effective Search Engine Optimization (SEO)
In this digital age, internet has ruled the way people are connecting, buying, shopping, etc. Digital marketing has become an important part of the core marketing activities of any organisation in the recent years. Search Engine Optimization (SEO) is an integral part of digital marketing and this article will show how one can understand the algorithm of Google, the prominent Search Engine, and use it for optimisation of web sites.
Hasibuddin Ahmed
Demonetization – RBI – Government Of India v/s Dalal Street
November 8, 2016, was the historic day when the Prime Minister of India – Mr Narendra Modi announced a 50-day drive towards demonetization of the already printed old Rs. 500 and Rs. 1000 currency notes effectively from midnight of that date. The demonetization drive was basically put in action to end the fake currency circulation of the high denomination notes in the Indian economy and as a strict measure against the parallel or black economy. Since the announcement of the demonetization, people holding a huge chunk of black money have been finding innovative ways to safeguard their wealth. Some seem to have found out ways to safeguard a substantial part, while others chose to declare their wealth and bear the fines.
SDA Bocconi Asia Center
7 Marketing Takeaways From An Auto Show
Having a prodigious opportunity to intern with Lamborghini, I got a chance to observe an auto car show at grass root level. Captivating the media, consumers and other influencers at automotive shows can be a big challenge. Let’s start with the fact that most shows offer little surprises. For the most part, most new-car introductions or unveils are known by visitors well in advance of the show.
SDA Bocconi Asia Center
Redefining The New Trends In Marketing - Influencer Marketing
Ten years ago, paid media dominated the marketing sphere and companies had more power to influence the purchase decision of customers. Today, however, customers have access to most of the information about the products and the services offered to them. So, it is becoming increasingly difficult for companies to influence the purchase decisions of the customers and they are coming up with more creative new ideas to do so.
Kriti Aggarwal
Learning Marketing From Bollywood - CineMBA
Why is it that Dharma Production's romantic movies and Vishesh Films' horror movies both find enough takers at the box office? The key to this question is in the concept of Market Segmentation. If segmented well, there is space for Karan Johar's creations and for Anurag Kashyap's too. This holds true for fairness creams to cars and for biscuits to business schools. In this video, students of MISB, explain the concept of Market Segmentation using India's favourite past time - movies and their respective production houses.
Career Services Centre
IIM Bill Approved By The Cabinet - Fully Autonomous IIMs Can Now Award Degrees
The Cabinet today approved the IIM Bill which has been under consideration for almost 4 years and has courted its share of controversy as well. The IIMs will now have complete autonomy to manage the institution in terms of administration, recruitment and daily functioning. We believe it is excellent news for all the IIMs but especially the old IIMs who should now be able to innovate and be more adventurous. Participation of industry experts and alumni in the running of the institution will be easier too.
Team InsideIIM
Project Management As The Answer To India's Olympics Woes - SDA Bocconi Asia Center
How is it that the UK managed to bag the second rank with 67 medals in 2016 as opposed to just 15 medals in Atlanta Olympics in 1996? Isn't this disparity in results astonishing? But how did the UK manage to make this shift? In this video, Marco Sampietro, a Professor at MISB Bocconi, explains the results of 2016 Olympics with the Project Management perspective. And at some point in time, this concept of 'Project Management' will creep into your b-school curriculum. So why not understand it now with the help of Olympic Games and performances of UK and India?
Career Services Centre
How Google Algorithm Can Be Used For Effective Search Engine Optimization (SEO)
In this digital age, internet has ruled the way people are connecting, buying, shopping, etc. Digital marketing has become an important part of the core marketing activities of any organisation in the recent years. Search Engine Optimization (SEO) is an integral part of digital marketing and this article will show how one can understand the algorithm of Google, the prominent Search Engine, and use it for optimisation of web sites.
Hasibuddin Ahmed
Demonetization – RBI – Government Of India v/s Dalal Street
November 8, 2016, was the historic day when the Prime Minister of India – Mr Narendra Modi announced a 50-day drive towards demonetization of the already printed old Rs. 500 and Rs. 1000 currency notes effectively from midnight of that date. The demonetization drive was basically put in action to end the fake currency circulation of the high denomination notes in the Indian economy and as a strict measure against the parallel or black economy. Since the announcement of the demonetization, people holding a huge chunk of black money have been finding innovative ways to safeguard their wealth. Some seem to have found out ways to safeguard a substantial part, while others chose to declare their wealth and bear the fines.
SDA Bocconi Asia Center