Academics

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Project Management As The Answer To India's Olympics Woes - SDA Bocconi Asia Center

Project Management As The Answer To India's Olympics Woes - SDA Bocconi Asia Center

How is it that the UK managed to bag the second rank with 67 medals in 2016 as opposed to just 15 medals in Atlanta Olympics in 1996? Isn't this disparity in results astonishing? But how did the UK manage to make this shift? In this video, Marco Sampietro, a Professor at MISB Bocconi, explains the results of 2016 Olympics with the Project Management perspective. And at some point in time, this concept of 'Project Management' will creep into your b-school curriculum. So why not understand it now with the help of Olympic Games and performances of UK and India?

Career Services Centre
How Google Algorithm Can Be Used For Effective Search Engine Optimization (SEO)

How Google Algorithm Can Be Used For Effective Search Engine Optimization (SEO)

In this digital age, internet has ruled the way people are connecting, buying, shopping, etc. Digital marketing has become an important part of the core marketing activities of any organisation in the recent years. Search Engine Optimization (SEO) is an integral part of digital marketing and this article will show how one can understand the algorithm of Google, the prominent Search Engine, and use it for optimisation of web sites.

Hasibuddin Ahmed
Demonetization – RBI – Government Of India v/s Dalal Street

Demonetization – RBI – Government Of India v/s Dalal Street

November 8, 2016, was the historic day when the Prime Minister of India – Mr Narendra Modi announced a 50-day drive towards demonetization of the already printed old Rs. 500 and Rs. 1000 currency notes effectively from midnight of that date. The demonetization drive was basically put in action to end the fake currency circulation of the high denomination notes in the Indian economy and as a strict measure against the parallel or black economy. Since the announcement of the demonetization, people holding a huge chunk of black money have been finding innovative ways to safeguard their wealth. Some seem to have found out ways to safeguard a substantial part, while others chose to declare their wealth and bear the fines.

SDA Bocconi Asia Center
How This IIM Ahmedabad Alumnus Invests His Money In India - A Detailed Step By Step Guide

How This IIM Ahmedabad Alumnus Invests His Money In India - A Detailed Step By Step Guide

How to plan your finances and invest money in India in your 20s - A detailed step-by-step guide. So I have been meaning to write about this for 10 years now. It is the one thing on which I have advised countless people for over a decade now. This list of people includes CEOs, business consultants, young entrepreneurs and even some of my financial advisors. I do not claim that this is the best or the only way to invest – simply that this is how I am investing and how I would advise anybody who asks me for advice to invest. The rest is up to you.

Kenneth Serrao
The Turnaround Of Spicejet - Niteen From IIM Calcutta

The Turnaround Of Spicejet - Niteen From IIM Calcutta

SpiceJet Ltd declared its biggest ever net losses of 1,003.24 crores for the financial year 2013-2014. The domestic market share was around 20 percent. A majority of airline’s cost is dependent on the rupee exchange ratio and it did not help that the currency depreciated in that year.

Niteen Bali
Why Indian IT Companies Need To Move Up The Value Chain?

Why Indian IT Companies Need To Move Up The Value Chain?

Indian companies are a force to reckon with in the global IT services market. Yet, in sixty-nine years since independence India is still to come up with IT products that are known internationally. Take products from companies such as IBM, Microsoft, Oracle and SAP that have created global demand and a universal recall for themselves. Unlike these, Indian IT companies have been more successful in the IT services space only.

Srinivasan R