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Sharing Economy And Marketer's Response - Niteen Bali from IIM Calcutta

Sharing Economy And Marketer's Response - Niteen Bali from IIM Calcutta

Shared economy is taking off at a quick pace, although it is at a nascent stage in India. When people, organisations are given an efficient platform to share resources (including knowledge) it is known as shared economy. The best example would be Uber Pool, E-Bay, Zostel. It is a radical shift from the conventional market. It enables many individuals to attain gainful employment through the rise of micro-entrepreneurship. In India alone, there are >300 start-ups classified as shared economy ventures.

Niteen Bali
Concepts Of B2B Branding - Deepika Mallyk, IIM Bangalore

Concepts Of B2B Branding - Deepika Mallyk, IIM Bangalore

The good old definition of a brand which we all know is that a brand is a name, a sign, a symbol or a logo that identifies the good and service of one seller and differentiates them from others. When someone asks us to define branding in a small sentence, it is the process of communicating product and service characteristics to potential customers. This communication happens through all the stages of the decision-making process.

Deepika Mallyk
An Ode To MicroEconomics

An Ode To MicroEconomics

Microeconomics - a word, on hearing which concepts like demand and supply curve, monopoly, price control, etc. come to our mind. The topics were easy for many but dreadful for few like me. Each topic taught by our professor, made my life terrible and I had to spend lots of time on it, more than the time spent in the ATM queues these days (thanks to demonetization).

Raghav Lakhotia
Importance Of Background Checks In Recruitment

Importance Of Background Checks In Recruitment

These days, people are prone to hide certain aspects of their histories in order to appear more attractive to recruiters. It is not easy for the recruiter to find out whether an applicant is being completely honest and truthful or not. Therefore a background check is necessary to check mainly three things- work history and educational verification, drug test, and criminal background check.

Aney Sharma
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