On Sowing The Seeds Of Digitization In Indian Agriculture
“No race can prosper till it learns there is as much dignity in tilling a field as in writing a poem.”
Aman Jindal
An Ode To MicroEconomics
Microeconomics - a word, on hearing which concepts like demand and supply curve, monopoly, price control, etc. come to our mind. The topics were easy for many but dreadful for few like me. Each topic taught by our professor, made my life terrible and I had to spend lots of time on it, more than the time spent in the ATM queues these days (thanks to demonetization).
Raghav Lakhotia
Importance Of Background Checks In Recruitment
These days, people are prone to hide certain aspects of their histories in order to appear more attractive to recruiters. It is not easy for the recruiter to find out whether an applicant is being completely honest and truthful or not. Therefore a background check is necessary to check mainly three things- work history and educational verification, drug test, and criminal background check.
Aney Sharma
Cult Brands And Branding - Deepika Mallyk, IIM Bangalore
There are cult brands that play in the niche areas such as Harley Davidson or Royal Enfield and some are mass cult brands such as Apple with the world literally divided into Apple owners and non-owners. One such example from the FMCG space is Dove with its distinctive proposition of ‘Real Beauty’ and featuring real women. During its launches when women were asked to participate, it is written in news articles that they poured as a flood on Dove office gates. Other brands which attained near mass cult status include twitter, Starbucks, Nike, Fastrack, Pepsi etc.
Deepika Mallyk
Haats, Melas, Puppetry, Mandis - Rural Marketing Promotion Strategies - Deepika Mallyk, IIM Bangalore
Approximately 75% of Indian population resides in villages. Hence for many brands, rural markets are gaining importance. Most the consumer brands such as HUL, ITC, and Dabur which got saturated in urban areas are trying to spread their presence in every luke and corner of Indian villages. What are the tools these brands use to promote themselves? How are these different from the promotions in urban areas? Ever wondered a major part of rural marketing happens in haats, melas and mandis...
Deepika Mallyk
Destroy Your Business To Future Proof It - The New Mantra For Success - Strategy With RS
Friends, do you know the new mantra for success?
Rajesh Srivastava
Colours Drive 62-90% Of Your Sales - Sahil, IIM Indore
Yes, you read that right! It’s not always the path-breaking technology, cutting edge design, cool features or the best taste that drives sales. All of that too does the job, no qualms there, but when a customer sees your product for the first time, none of that really matters. Because at the first glance itself, no product will scream of how good it is, none of the features or properties will be very apparent to that person at the first glance. So, what does that person actually see? It’s the colour mi amigo, it’s the colour.
IIM Indore
Tesla Motors - The Future Ahead
Well, who doesn’t know Elon Musk – the real-life inspiration to the character of Tony Stark (Iron Man). He is probably this century’s most innovative tech entrepreneur - PayPAl, Tesla Motors, SpaceX, SolarCity, Hyperloop. For many years, many tinkered with electric vehicles to replace the gas-guzzling conventional models. Everyone knew its importance – green energy, sustainability, advances in energy storage. But, building something on paper is one thing, delivering the same is another.
Niteen Bali
On Sowing The Seeds Of Digitization In Indian Agriculture
“No race can prosper till it learns there is as much dignity in tilling a field as in writing a poem.”
Aman Jindal
An Ode To MicroEconomics
Microeconomics - a word, on hearing which concepts like demand and supply curve, monopoly, price control, etc. come to our mind. The topics were easy for many but dreadful for few like me. Each topic taught by our professor, made my life terrible and I had to spend lots of time on it, more than the time spent in the ATM queues these days (thanks to demonetization).
Raghav Lakhotia
Importance Of Background Checks In Recruitment
These days, people are prone to hide certain aspects of their histories in order to appear more attractive to recruiters. It is not easy for the recruiter to find out whether an applicant is being completely honest and truthful or not. Therefore a background check is necessary to check mainly three things- work history and educational verification, drug test, and criminal background check.
Aney Sharma
Cult Brands And Branding - Deepika Mallyk, IIM Bangalore
There are cult brands that play in the niche areas such as Harley Davidson or Royal Enfield and some are mass cult brands such as Apple with the world literally divided into Apple owners and non-owners. One such example from the FMCG space is Dove with its distinctive proposition of ‘Real Beauty’ and featuring real women. During its launches when women were asked to participate, it is written in news articles that they poured as a flood on Dove office gates. Other brands which attained near mass cult status include twitter, Starbucks, Nike, Fastrack, Pepsi etc.
Deepika Mallyk
Haats, Melas, Puppetry, Mandis - Rural Marketing Promotion Strategies - Deepika Mallyk, IIM Bangalore
Approximately 75% of Indian population resides in villages. Hence for many brands, rural markets are gaining importance. Most the consumer brands such as HUL, ITC, and Dabur which got saturated in urban areas are trying to spread their presence in every luke and corner of Indian villages. What are the tools these brands use to promote themselves? How are these different from the promotions in urban areas? Ever wondered a major part of rural marketing happens in haats, melas and mandis...
Deepika Mallyk
Destroy Your Business To Future Proof It - The New Mantra For Success - Strategy With RS
Friends, do you know the new mantra for success?
Rajesh Srivastava
Colours Drive 62-90% Of Your Sales - Sahil, IIM Indore
Yes, you read that right! It’s not always the path-breaking technology, cutting edge design, cool features or the best taste that drives sales. All of that too does the job, no qualms there, but when a customer sees your product for the first time, none of that really matters. Because at the first glance itself, no product will scream of how good it is, none of the features or properties will be very apparent to that person at the first glance. So, what does that person actually see? It’s the colour mi amigo, it’s the colour.
IIM Indore
Tesla Motors - The Future Ahead
Well, who doesn’t know Elon Musk – the real-life inspiration to the character of Tony Stark (Iron Man). He is probably this century’s most innovative tech entrepreneur - PayPAl, Tesla Motors, SpaceX, SolarCity, Hyperloop. For many years, many tinkered with electric vehicles to replace the gas-guzzling conventional models. Everyone knew its importance – green energy, sustainability, advances in energy storage. But, building something on paper is one thing, delivering the same is another.
Niteen Bali