Cult Brands And Branding - Deepika Mallyk, IIM Bangalore

There are cult brands that play in the niche areas such as Harley Davidson or Royal Enfield and some are mass cult brands such as Apple with the world literally divided into Apple owners and non-owners. One such example from the FMCG space is Dove with its distinctive proposition of ‘Real Beauty’ and featuring real women. During its launches when women were asked to participate, it is written in news articles that they poured as a flood on Dove office gates. Other brands which attained near mass cult status include twitter, Starbucks, Nike, Fastrack, Pepsi etc.

Deepika Mallyk19 Dec 2016

Read More

Haats, Melas, Puppetry, Mandis - Rural Marketing Promotion Strategies - Deepika Mallyk, IIM Bangalore

Approximately 75% of Indian population resides in villages. Hence for many brands, rural markets are gaining importance. Most the consumer brands such as HUL, ITC, and Dabur which got saturated in urban areas are trying to spread their presence in every luke and corner of Indian villages. What are the tools these brands use to promote themselves? How are these different from the promotions in urban areas? Ever wondered a major part of rural marketing happens in haats, melas and mandis...

Deepika Mallyk18 Dec 2016

Read More

Destroy Your Business To Future Proof It - The New Mantra For Success - Strategy With RS

Friends, do you know the new mantra for success?

Rajesh Srivastava13 Dec 2016

Read More

Colours Drive 62-90% Of Your Sales - Sahil, IIM Indore

Yes, you read that right! It’s not always the path-breaking technology, cutting edge design, cool features or the best taste that drives sales. All of that too does the job, no qualms there, but when a customer sees your product for the first time, none of that really matters. Because at the first glance itself, no product will scream of how good it is, none of the features or properties will be very apparent to that person at the first glance. So, what does that person actually see? It’s the colour mi amigo, it’s the colour.

IIM Indore12 Dec 2016

Read More

Tesla Motors - The Future Ahead

Well, who doesn’t know Elon Musk – the real-life inspiration to the character of Tony Stark (Iron Man). He is probably this century’s most innovative tech entrepreneur - PayPAl, Tesla Motors, SpaceX, SolarCity, Hyperloop. For many years, many tinkered with electric vehicles to replace the gas-guzzling conventional models. Everyone knew its importance – green energy, sustainability, advances in energy storage. But, building something on paper is one thing, delivering the same is another.

Niteen Bali12 Dec 2016

Read More

PRiSM, Marketing Cell Of IIM Lucknow Organises A 'Sports Marketing' Session

(This article was sourced by our student team member, Priyanka Grover)

Priyanka Grover12 Dec 2016

Read More

Brand Extensions - Where Does One Draw The Line

Wikipidea cites Brand extension as ‘a marketing strategy in which a firm marketing a product uses the same brand name (and associated brand personality) in a different product category. A product line extension is the use of an established product brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavours, forms, colours, added ingredients, package sizes’.

Niteen Bali11 Dec 2016

Read More

'You Can Kill A Man But Not His Ideas' - Che Guevara - Strategy With RS

Fidel Castro, arguably one of the influential leaders of 20th century was laid to rest with full state honour. But this post is not about him!

Rajesh Srivastava07 Dec 2016

Read More

Cult Brands And Branding - Deepika Mallyk, IIM Bangalore

There are cult brands that play in the niche areas such as Harley Davidson or Royal Enfield and some are mass cult brands such as Apple with the world literally divided into Apple owners and non-owners. One such example from the FMCG space is Dove with its distinctive proposition of ‘Real Beauty’ and featuring real women. During its launches when women were asked to participate, it is written in news articles that they poured as a flood on Dove office gates. Other brands which attained near mass cult status include twitter, Starbucks, Nike, Fastrack, Pepsi etc.

Deepika Mallyk19 Dec 2016

Read More

Haats, Melas, Puppetry, Mandis - Rural Marketing Promotion Strategies - Deepika Mallyk, IIM Bangalore

Approximately 75% of Indian population resides in villages. Hence for many brands, rural markets are gaining importance. Most the consumer brands such as HUL, ITC, and Dabur which got saturated in urban areas are trying to spread their presence in every luke and corner of Indian villages. What are the tools these brands use to promote themselves? How are these different from the promotions in urban areas? Ever wondered a major part of rural marketing happens in haats, melas and mandis...

Deepika Mallyk18 Dec 2016

Read More

Destroy Your Business To Future Proof It - The New Mantra For Success - Strategy With RS

Friends, do you know the new mantra for success?

Rajesh Srivastava13 Dec 2016

Read More

Colours Drive 62-90% Of Your Sales - Sahil, IIM Indore

Yes, you read that right! It’s not always the path-breaking technology, cutting edge design, cool features or the best taste that drives sales. All of that too does the job, no qualms there, but when a customer sees your product for the first time, none of that really matters. Because at the first glance itself, no product will scream of how good it is, none of the features or properties will be very apparent to that person at the first glance. So, what does that person actually see? It’s the colour mi amigo, it’s the colour.

IIM Indore12 Dec 2016

Read More

Tesla Motors - The Future Ahead

Well, who doesn’t know Elon Musk – the real-life inspiration to the character of Tony Stark (Iron Man). He is probably this century’s most innovative tech entrepreneur - PayPAl, Tesla Motors, SpaceX, SolarCity, Hyperloop. For many years, many tinkered with electric vehicles to replace the gas-guzzling conventional models. Everyone knew its importance – green energy, sustainability, advances in energy storage. But, building something on paper is one thing, delivering the same is another.

Niteen Bali12 Dec 2016

Read More

PRiSM, Marketing Cell Of IIM Lucknow Organises A 'Sports Marketing' Session

(This article was sourced by our student team member, Priyanka Grover)

Priyanka Grover12 Dec 2016

Read More

Brand Extensions - Where Does One Draw The Line

Wikipidea cites Brand extension as ‘a marketing strategy in which a firm marketing a product uses the same brand name (and associated brand personality) in a different product category. A product line extension is the use of an established product brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavours, forms, colours, added ingredients, package sizes’.

Niteen Bali11 Dec 2016

Read More

'You Can Kill A Man But Not His Ideas' - Che Guevara - Strategy With RS

Fidel Castro, arguably one of the influential leaders of 20th century was laid to rest with full state honour. But this post is not about him!

Rajesh Srivastava07 Dec 2016

Read More