Academics

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A Rendezvous With A Marketing Professor At IMT Ghaziabad

A Rendezvous With A Marketing Professor At IMT Ghaziabad

(Mr. Sandeep Puri is an Associate Professor at IMT Ghaziabad in the field of Marketing; he is well-known for the publications of his cases, papers and articles in International journals, magazines and newspapers. Prior to becoming a professor, he has served in Novartis and Trident Group at leading positions having an experience of more than 22 years in teaching, training, sales and marketing. His teaching, research and training interests include Sales Management, Customer Relationship Management, Marketing Strategy and Service Marketing.  He has his Ph.D. in consumer behaviour and Private labels and was a Gold Medalist during his Bachelors in Pharmacy. He is quite popular among students at IMT Ghaziabad for being approachable and friendly and holds the reputation of being a great career adviser and career coach).

Pranjal Joshi
A Mobile Shop In Rural India - The Real Life MBA

A Mobile Shop In Rural India - The Real Life MBA

We try to understand the business environment in villages and we get a brief idea due to topics such as Marketing to Bottom of Pyramid. Many marketers are identifying villages as the next place for FMCGs to be. In class, it made me cringe when city folks made blanket statements such as “women in villages do not go and shop, so no need to target them”. Or “Villagers are only concerned about food and electronic devices are a luxury to them”  So, I decided to interview a mobile shop owner in my village Munavalli  – a dusty, desolate place –in the state of Karnataka. It offered mobile phones and accessories for sale as well as repair, which was outsourced to third party in big cities. It also sold SIM cards. It had a photocopy machine which is used for in-house work as well as compliment the sale of SIM cards, since buyers would need photocopies to buy them. Services include top-ups, downloading songs, videos etc. Furthermore, they have license as Patanjali distributors and have stocked few FMCG products of theirs.

Niteen Bali
Management Lessons From Sir Alex Ferguson’s Career - Rohan Thomas, IIM Rohtak

Management Lessons From Sir Alex Ferguson’s Career - Rohan Thomas, IIM Rohtak

Pele, Maradona, Johan Cruyff, Ronaldinho, Cristiano Ronaldo, Messi. These are the magicians who have mesmerised generations with their exploits on the pitch. However, if you dig deeper into the world of football, the players are just the cream embellished on top of an enormous cake. The base includes Managers, Referees, Club Owners and most importantly, the loyal supporters. All this is essentially a huge business which demands an astute mind for smooth functioning.

IIM Rohtak
Demonetization: The Saving Grace for a Hopeful Economy

Demonetization: The Saving Grace for a Hopeful Economy

Long since has the stage been set, beginning with the Jan-Dhan Yojana to bring over 255 million individuals[1] under the banking system, the Gold Monetization Scheme as an alternative to hold physical  gold, the Income Declaration Scheme meant to provide a single window for people to declare their unaccounted wealth and now, the masterstroke of demonetization. With these measures, the government aims to fight the evil of black money, combat corruption, bridge the financial gap prevalent in the country.

PR Cell IIM Shillong
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