PRiSM, Marketing Cell Of IIM Lucknow Organises A 'Sports Marketing' Session
(This article was sourced by our student team member, Priyanka Grover)
Priyanka Grover
Brand Extensions - Where Does One Draw The Line
Wikipidea cites Brand extension as ‘a marketing strategy in which a firm marketing a product uses the same brand name (and associated brand personality) in a different product category. A product line extension is the use of an established product brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavours, forms, colours, added ingredients, package sizes’.
Niteen Bali
'You Can Kill A Man But Not His Ideas' - Che Guevara - Strategy With RS
Fidel Castro, arguably one of the influential leaders of 20th century was laid to rest with full state honour. But this post is not about him!
Rajesh Srivastava
Quick Bites - Part 5 – Native Advertising
Author’s Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a few easy to read posts. Any comments or suggestions for the next topic are welcome. Cheers!
Priyanka Grover
A CA's Perspective On Demonetization - IIM Ranchi
Amidst all the demonetization chaos, IIM Ranchi students had the honour of having an interactive session with Mr Parag Kulkarni. The Finance Club of IIM Ranchi organised a meet with Mr Parag who is the first and youngest Indian to complete CA exams from India, USA, England and Wales. He is an associate member of Institute of Chartered Accountants in England & Wales (ICAEW), Institute of Chartered Accountants of India (ICAI), a Charter Holder for CPA(USA), has also completed Diploma in IFR from the Association of Chartered Certified Accountants (ACCA), London and IFRS Certification from ICAI.
IIM Ranchi
DeJargonised - Luxury Marketing Primer - Learn With InsideIIM & SDA Bocconi Asia Center
Luxury Marketing - Introduction To Luxury Marketing - The World's Greatest Dish
Career Services Centre
"Staying Grounded Is The Mantra Of Success" - Aiswarya Ram, First Year Topper At IIM Kozhikode (PGDM 2015-17)
The first year of MBA is for many B schoolers, a defining period in their academic life. It is here that they are exposed to a plethora of activities – academic, co-curricular and extra-curricular, and most students struggle to strike the right balance among the three. There is fierce competition, with at least 150-200 students actively working hard on academics.
Aman Jindal
PRiSM, Marketing Cell Of IIM Lucknow Organises A 'Sports Marketing' Session
(This article was sourced by our student team member, Priyanka Grover)
Priyanka Grover
Brand Extensions - Where Does One Draw The Line
Wikipidea cites Brand extension as ‘a marketing strategy in which a firm marketing a product uses the same brand name (and associated brand personality) in a different product category. A product line extension is the use of an established product brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavours, forms, colours, added ingredients, package sizes’.
Niteen Bali
'You Can Kill A Man But Not His Ideas' - Che Guevara - Strategy With RS
Fidel Castro, arguably one of the influential leaders of 20th century was laid to rest with full state honour. But this post is not about him!
Rajesh Srivastava
Quick Bites - Part 5 – Native Advertising
Author’s Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a few easy to read posts. Any comments or suggestions for the next topic are welcome. Cheers!
Priyanka Grover
A CA's Perspective On Demonetization - IIM Ranchi
Amidst all the demonetization chaos, IIM Ranchi students had the honour of having an interactive session with Mr Parag Kulkarni. The Finance Club of IIM Ranchi organised a meet with Mr Parag who is the first and youngest Indian to complete CA exams from India, USA, England and Wales. He is an associate member of Institute of Chartered Accountants in England & Wales (ICAEW), Institute of Chartered Accountants of India (ICAI), a Charter Holder for CPA(USA), has also completed Diploma in IFR from the Association of Chartered Certified Accountants (ACCA), London and IFRS Certification from ICAI.
IIM Ranchi
DeJargonised - Luxury Marketing Primer - Learn With InsideIIM & SDA Bocconi Asia Center
Luxury Marketing - Introduction To Luxury Marketing - The World's Greatest Dish
Career Services Centre
"Staying Grounded Is The Mantra Of Success" - Aiswarya Ram, First Year Topper At IIM Kozhikode (PGDM 2015-17)
The first year of MBA is for many B schoolers, a defining period in their academic life. It is here that they are exposed to a plethora of activities – academic, co-curricular and extra-curricular, and most students struggle to strike the right balance among the three. There is fierce competition, with at least 150-200 students actively working hard on academics.
Aman Jindal