The Power of Choice | Anantha Krishnan G, IMT Ghaziabad
The gates of economy opened by the forces of Globalization and Liberalization have given the Indian consumers the power of choice. In such a diverse and demanding market, trying to create a brand image that appeals to the culture, value, and ethics of the consumers is essential in making yourself stand out. And this is exactly what the story of an enterprise that grew from a cotton trading industry to one of the largest conglomerates in the Indian market tells us. The bamboo shoots are known for its rapid growth. In fact, they are the fastest growing plants in the world. But how do they do it? Is it something that happens overnight or a week or a month. No. For a whole year, the bamboo shoot prepares itself developing a vast network of roots underground preparing itself for what is to come in the coming year. And once it is ready, the bamboo shoots start growing at a rate unprecedented by any other species in the plant kingdom. The same is true and reflects the core philosophy of Aditya Birla Group.
G.Anantha Krishnan
Building more than just homes... Aditya Birla Group-Nilanshu Mookim| IMI New Delhi
One of the Birla Group's distinctive projects is the development of model villages. Each of their main firms is working towards the complete conversion of several villages near the crops. Making a model village involves ensuring self-confidence in all elements, namely education, health care and family welfare, infrastructure, agriculture and management of the watershed, And working towards patterns of sustainable living. Basically, ensuring that their growth reaches a phase in which village committees assume full accountability and the teams of the Company become dispensable. MODEL VILLAGES VISION STATEMENT Till now, the Group has been able to transform 99 villages into model ones across India in the states of Madhya Pradesh, Uttar Pradesh, Karnataka, Gujarat and Tamil Nadu.70% of the inhabitants in these villages now live above the poverty line, compared to 90% below the poverty line, before the project began. It is a tremendous experience to see the evolving face of villages, from abject poverty to meeting life's necessities, from dependence to liberty, from backwardness to progress in more respects than one. Tens of thousands of villagers now seem confident, self-assured and glad to earn a sustainable living.Developing of model villages in a phased manner underpins the strategy of the organisation. Fundamentally ensuring that development reaches a stage where village committees take over the complete responsibility. Of the 300 model villages that the Foundation is engaged in, 60 have already reached the level of model villages and most of these have reasonable sanitation facilities. Of these have attained 100% sanitation.
Nilanshu Mookim
ABG: Transforming Passive followers to Active Leaders
A conglomerate is not judged on the number of product lines it creates. Rather it is judged on the number of lives it touches, changes, impacts on. When the stories it creates, the values it propagates, the trust it builds are irreplaceable, the brand becomes part of lives.
Nikhil Gudla
Idea Euphoria-IMT Ghaziabad
I very vividly remember the very first time idea rolled out the 3G services in kanpur,it was obviously the pre merger days where a teenage aayush was growing up and was completely fascinated by this new technology enhancements and went to insist my parents to upgrade their sim to 3G to be able to use the newly rolled out services.
aayush pandey
Vishakha Sangaonkar, IMT Ghaziabad -My journey with Peter England
Vishakha Sangaonkar, IMT Ghaziabad
vishakha sangaonkar
Never trust your fears, they do not know your strengths!- IMT Ghaziabad
I used to be a shy, anxious kid in school. I would just keep my focus on studies, my work and not socialise a lot with the other kids as I thought they would judge and dislike me. The truth was I could not open up to be myself in front of people because of the social anxiety at a very young age of twelve. Today, I am the opposite of how I used to be as a child. How did I become the extroverted, approachable person I am today?
Pragya Sharma
The Power of Choice | Anantha Krishnan G, IMT Ghaziabad
The gates of economy opened by the forces of Globalization and Liberalization have given the Indian consumers the power of choice. In such a diverse and demanding market, trying to create a brand image that appeals to the culture, value, and ethics of the consumers is essential in making yourself stand out. And this is exactly what the story of an enterprise that grew from a cotton trading industry to one of the largest conglomerates in the Indian market tells us. The bamboo shoots are known for its rapid growth. In fact, they are the fastest growing plants in the world. But how do they do it? Is it something that happens overnight or a week or a month. No. For a whole year, the bamboo shoot prepares itself developing a vast network of roots underground preparing itself for what is to come in the coming year. And once it is ready, the bamboo shoots start growing at a rate unprecedented by any other species in the plant kingdom. The same is true and reflects the core philosophy of Aditya Birla Group.
G.Anantha Krishnan
Building more than just homes... Aditya Birla Group-Nilanshu Mookim| IMI New Delhi
One of the Birla Group's distinctive projects is the development of model villages. Each of their main firms is working towards the complete conversion of several villages near the crops. Making a model village involves ensuring self-confidence in all elements, namely education, health care and family welfare, infrastructure, agriculture and management of the watershed, And working towards patterns of sustainable living. Basically, ensuring that their growth reaches a phase in which village committees assume full accountability and the teams of the Company become dispensable. MODEL VILLAGES VISION STATEMENT Till now, the Group has been able to transform 99 villages into model ones across India in the states of Madhya Pradesh, Uttar Pradesh, Karnataka, Gujarat and Tamil Nadu.70% of the inhabitants in these villages now live above the poverty line, compared to 90% below the poverty line, before the project began. It is a tremendous experience to see the evolving face of villages, from abject poverty to meeting life's necessities, from dependence to liberty, from backwardness to progress in more respects than one. Tens of thousands of villagers now seem confident, self-assured and glad to earn a sustainable living.Developing of model villages in a phased manner underpins the strategy of the organisation. Fundamentally ensuring that development reaches a stage where village committees take over the complete responsibility. Of the 300 model villages that the Foundation is engaged in, 60 have already reached the level of model villages and most of these have reasonable sanitation facilities. Of these have attained 100% sanitation.
Nilanshu Mookim
ABG: Transforming Passive followers to Active Leaders
A conglomerate is not judged on the number of product lines it creates. Rather it is judged on the number of lives it touches, changes, impacts on. When the stories it creates, the values it propagates, the trust it builds are irreplaceable, the brand becomes part of lives.
Nikhil Gudla
Idea Euphoria-IMT Ghaziabad
I very vividly remember the very first time idea rolled out the 3G services in kanpur,it was obviously the pre merger days where a teenage aayush was growing up and was completely fascinated by this new technology enhancements and went to insist my parents to upgrade their sim to 3G to be able to use the newly rolled out services.
aayush pandey
Vishakha Sangaonkar, IMT Ghaziabad -My journey with Peter England
Vishakha Sangaonkar, IMT Ghaziabad
vishakha sangaonkar
Never trust your fears, they do not know your strengths!- IMT Ghaziabad
I used to be a shy, anxious kid in school. I would just keep my focus on studies, my work and not socialise a lot with the other kids as I thought they would judge and dislike me. The truth was I could not open up to be myself in front of people because of the social anxiety at a very young age of twelve. Today, I am the opposite of how I used to be as a child. How did I become the extroverted, approachable person I am today?
Pragya Sharma