ABG which walks with us throughout our life._IMI New Delhi
Today, people leave behind the homes and their comfort zone to enter in to red ocean with spark in their eyes to fulfil their dreams. Well, some make it to the hall of fame; some settle with the ordinary; some never give up. This is how life works, right. But wherever we go, one thing remains constantly on our side, Aditya Birla Group. It impacts each of our lives in one way or the other, but we don’t realise it. We live in the land of growing economy where we find something new being constructed daily. UltraTech Cement is leading the race to help in developing the country and constructing iconic buildings to take India towards the path of development. Let’s come down to a little more personal level. ABG is a pioneer in clothing industry. It owns major brands including Louis Philippe, Allen Solly, Van Heusen, Peter England. Each of these brands have high proliferation and reach to us through various platforms. We are saved by the plethora of options offered by ABG to wear at our special occasions, be it a party, interview, a date or just a regular day; ABG is here for us. Belonging to Gen Z, ABG has contributed significantly in my life. Its brands have greatly influenced my purchasing pattern. It offers items in all sizes and designs keeping in mind the latest trends, which are affordable and within the budget of the middle-income group. I make my formal wear purchases from these brands, whenever required. These brands thus add value to my professional life as well. ABG is also working to bring the world closer together by providing Telecomm services with a strong network. Where, going offline has become catastrophic, it did whatever it could to be our saviour, even if it meant merging with Vodafone (I mean, what an IDEA SirJee !!) With each passing day, customers and consumers are giving more importance to the aesthetic values a product can offer. Aditya Birla Group (ABG) provides these values in its products. Despite having a presence in 14 different industries, ABG has been able to continue to work with integrity, commitment and zeal. To summarize, ABG has contributed greatly in the two important segments of the youth, connectivity and apparels. It has made a huge impact on the kind of purchases that I make and has also influenced my buying patterns. It has also helped me connect to my dear ones who stay far away. Thus, being a stakeholder of the group, it has able to deliver superior values to me.
