Competitions

9,091 articles
Page 171 of 1137
Saheli Majumdar_IMI New Delhi

Saheli Majumdar_IMI New Delhi

The Aditya Birla Group, one of the premier business conglomerate of India. Starting as a Jute Manufacturing Company in 1919, slowly but steadily it developed into a leading multi-product corporation, thus extending its stretch over a wide range of sectors. Its activities spread over like India, Thailand, Laos, Indonesia, Philippines, Egypt, China, Canada, Australia, USA, UK, Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland, Malaysia and Korea. Mr. Kumar Mangalam Birla is the Chairman of the Aditya Birla Group. Its product line includes manufacturing of cement, jute goods, PVC floor covering, textiles, telecommunications, BPO and software services etc. The Group's non-ferrous metals' business is under Hindalco Industries. The Group's cement business was earlier under Grasim Industries and UltraTech Cement. The two entities have now been merged into UltraTech Cement to form India's largest cement company. The Aditya Birla Group is the world's largest producer of Viscose staple fibre. Aditya Birla Group sells in-house and other branded apparel via brick-and-mortar and online stores. The group's firm Aditya Birla Fashion & Retail Ltd sells in-house brands such as Louis Philippe, Allen Solly, Van Heusen, Peter England and People via their individual brand stores and through other multi brand outlets. It operates a multi brand fashion retail chain Pantaloons which it acquired from Future Group. Aditya Birla Capital (ABC) is the umbrella brand for all the financial services business of The Aditya Birla Group. ABFSG ranks among the top 5 fund managers in India (including LIC). Having a strong presence across the life insurance, asset management, lending (excluding Housing), housing finance, equity & commodity broking, wealth management and distribution, online money management portal—Aditya Birla Money MyUniverse, general insurance advisory and private equity and health insurance businesses are  some of the other domains that ABG is currently thriving on.

Saheli Majumdar
A)How Aditya Birla Group has impacted my life_Goa Institute of Management

A)How Aditya Birla Group has impacted my life_Goa Institute of Management

Our old house was built in late 80s by my grandfather. I have lived there for 20 years of my life. Back in those days, architects were not properly consulted and there was limited choice of products available in the market. The terrace of the house was not built with proper slope and nobody paid heed to it. for years, whenever it rained, the water would not drain down properly and kept seeping into the beam due to poor slope and unknown cement quality. One day during my vacation, I was sitting in the room and watching TV when I started hearing a faint noise. I didn't pay much attention , but slowly the noise intensified. It was a dragging and cracking kind of sound. Unable to figure out what is happening, I ignored it. Suddenly the ceiling fan made a creaking sound and i looked up. To my horror, the ceiling was cracking and all the bulk was losing grip of the beam. I rushed out and called my parents. they too were terrified and we ran to our neighbors for help. Luckily there was construction work going on at their house and they sent labourers and bamboos to support the structure. It was a temporary relief because two days later the structure came down anyway. I was feeling insecure in my own home and similar noise would scare me. Then our neighbors advised us to rebuild with Birla Cement. For them it was tried and tested so my father used it for reconstruction of ceiling. The new structure was evidently strong and secure. When we decided to move to a new house, Birla cement was used again for the whole structure. With consultation of proper architect and use of Birla cement, the house stood strong. Those cracking noises didn't scare me anymore. My family felt safe and ensured that this is definitely a brand we can trust and it has got us covered in the right way. 

Archita Sharma
How ABG is an essential part of my life.

How ABG is an essential part of my life.

Aditya Birla Group established in the year 1857 by Seth Shiv Narayan Birla is an Indian conglomerate which has a global footprint. This enables ABG to not only affect lives in India but also affect lives all around the world.

Pranav Mangal
ABG -the brand of trust #IIMTrichy

ABG -the brand of trust #IIMTrichy

Aditya Birla Group is a well-known conglomerate established in India with a span of more than 150 years. As the type of company suggested “conglomerate”, it has businesses in various fields starting from cement to insurance and from agri-business to connections. It would not be wrong to say that most of us has come across at least one or the other product or services of Aditya Birla Group. I have also encountered with some of the products and services of ABG several times in my life.

Neha Mahato
Aditya Birla Group - Winning Hearts all over - Goa Institute of Management

Aditya Birla Group - Winning Hearts all over - Goa Institute of Management

Right from its inception in 1857 ‘Aditya Birla Group ‘ has been influencing our lives in some way or the other. Aditya Birla Group being one of the largest conglomerates in the country offers wide range of quality products to its consumers. The group has successfully created its own distinguished identity in various sectors such as Metals , Fashion , Financial Services , Telecom , BPO , IT Services , etc. When it comes to fashion I cannot imagine my wardrobe filled without clothes from ‘Allen Solly ‘ & ‘Louis Philippe’. Being an MBA student , having a good set of formals is a basic requirement. I always prefer ‘Louis Philippe’ in this regard . Also when it comes to smart casuals , I cannot recall the number of times I have been to Allen Solly stores that has become my one stop shopping solution. Coming from finance background I have also invested in shares of Ultratech cement. Being largest manufacturer of cement in  India , shares of Ultratech Cement have always been of prime interest for the investors in equity market. It is therefore influencing lives of many people including mine through common medium of stock exchange. Yet another product that has played a crucial role in my life is ‘Idea’. My family has been using Idea mobile services for a long time. In today’s world where networking is the key to success a reliable telecom network comes very handy. Idea has therefore helped me and my family connect with others and that too at very cost effective rates. So these are few products of Aditya Birla Group that have played a crucial role in my life.

Praneet Kapooria
Competitions | InsideIIM