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Aditya Birla - Touching millions of lives

Aditya Birla - Touching millions of lives

Part A The Aditya Birla Group is in the League of Fortune 500.It is a US $44.3 billion corporation, with businesses in different sectors – metals, textiles, carbon black, telecom and cement. 50% of the Group’s revenues come from operations outside the country. Aditya Birla Group offers innovative products and services. The Aditya Birla Group is active in 14 industry sectors and has achieved global and national leadership in several businesses. The foundation of Aditya Birla Group was laid in the year 1857 by Seth Shiv Narayan Birla with the commencement of cotton trading operations.

Vidushi Jain jain
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ABG A Big Change_IMI New Delhi

ABG A Big Change_IMI New Delhi

Aditya Birla, a company founded by Seth Shive Narayan Birla, has reached to the global heights and glorified our nation’s name. Its products are known for quality and brand loyalty. From retail apparels to providing cement in construction of Worli sea link, Aditya Birla has been visible everywhere giving out the best services. Not only this, the company is active in promoting CSR activities. They have touched the lives of 7.5 million people through CSR. Personally, I have been influenced by many products of the company like Louis Philippe, Allen Solly, Van Huesen, Freshwrap. The quality these products offer is something which can be used life-long. They are durable, I get my perfect fit and they have high visibility of the outlets which makes it easier to access the stores. Moreover, they provide after sales services which binds the customers together and increase the customer lifetime value. I buy most of the clothes from these apparel brands as it also gives me a satisfactorily feeling of wearing a trusted brand. I also use Freshwrap to protect my food. The foil keeps the food warm and is harmless to use. Due the quality of the same, it has become our only choice when talking about the food wrap foil. This is the kind of quality which Aditya Birla serves. Last but not the least, Vodafone IDEA, under the umbrella of Aditya Birla, as always been a part and parcel of not only my life but is also used by majority of my family members. It helps us to connect easily with friends and family as compared to other networks.  

Rahul Goyal
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Dress to Kill!

Dress to Kill!

Rewind six years and I find myself preparing for my first personal interview of my professional life. The interview was for a summer internship during my Undergraduate course.

AVANI KHANDELWAL
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