Aditya Birla Group a World In Itself - Parth Gandhi, XIMB
Aditya Birla Group is not just a group but a world in itself. ABG has been a strong force in my life, and I believe this has been a case for most of the people in India. My association with the company started with me achieving my first milestone, i.e. when I cleared my 10th I got my first phone and with that idea cellular now Vodafone-Idea. This was my first interaction with ABG and I was impressed by its service and values.
LITTLE THINGS CREATING BIG IMPACTS_GOA INSTITUTE OF MANAGEMENT
PART-A
Aditya Birla Group, India's Berkshire Hathaway!!_Goa Institute of Management
Since its foundation Aditya Birla Group has grown exponentially into various sectors and makes its presence known across all industries. As one of the leading conglomerates of India its comparable to what Berkshire Hathaway has been able to achieve in the west. Aditya Birla Group is something than can not only be seen, but felt into the heart and soul of the people. It’s a brand that has knowingly and unknowingly been a part of my life and now more so considering what it stands for. Aditya Birla Group represents India in an international stage and represents the culture and diversity of India and adds value to millions of people globally.
THE SEARCH……FOR KNOWLEDGE AND PURPOSE_IMI New Delhi
Aditya Birla Group is a brand known and used by every family in India and like everyone else; the brand has a profound involvement in my life. Previously Big Bazaar was the retail store where me and my family would go to satisfy our shopping needs however they were usually placed slightly farther from home which would be a bit inconvenient. Now with the arrival of More retail stores everywhere we turn getting food items at cheap price has never been more easier.
The Fuel to my Light_Imi New Delhi
Part- AABG undoubtedly touches millions of lives in the world. However the ABG group will forever hold aspecial place in my life. Almost like out of a movie, the year I was born happened to be the sameyear my father sat for an interview with the then ABG group and aced it. That year marked the startof two whole new episodes, one being ME and the other being my father’s innings at ABG group.Both of which, are still going strong. My father being a devoted and loyal member of the ABG groupfrom the past 22 years makes the group an integral part of my life.Growing up for me was partly figuring out on why my father was entitled to an employee discounteach time we went shopping to a retail store such as Louis Phillipe or Allen Solly or Van Heusen, andpartly wondering what He really does at office that ensures our up keeping as a family and wellkeeps him pumped up all day and all night long. Another important part of growing up was attendingthe annual parties hosted by ABG group for its employees. These parties were the place where I feltreally really proud of my father. Seeing him getting applauded and rewarded in front of hundreds ofpeople filled me with immense pride and motivation, motivation to be like him.With my father’s steady growth in the organization, we as a family got to stay all around India. Icame to recognize ABG group’s vastness as a kid only when I saw that no matter where we went as afamily we always had bigger family awaiting us. Wherever we shifted to we were always greetedwith a few days of stay at the IDEA guest house until my father sorted out things for us. Moving out,though always is a difficult task, but the bigger family that awaited us always made sure that we feltright at home. So much so, that I at one point remember telling my father how much I love his jobonly because it means we get to travel and live in new cities and I get to make new friends.ABG group has played a role so integral to my life that no words can ever do it justices. The loyaltythat the group demands and generates is a thing to reckon for the whole world.Part- BEven though one’s ambitions are something that continue to evolve overtime as one progresses inlife, the challenges that one faces trying to achieve those ambitions is something that cannot beoverlooked. In my short lifetime of 22 years so far I have faced a number of challenges trying toachieve my ever evolving ambitions. As a kid, I faced the challenge of leaving all my friends behindeach time I had to move to a new city due to my father’s posting every 2-3 years. Moving to a newcity came with the challenge of leaving all the people and things behind and starting up all overagain. Each time we shifted my only ambition was to be able to get back up stronger and makingsure that my father does not find out about me getting upset over lost friends and past memories.The toughest of the movement was to Bangalore, a beautiful city, however with a radically differentculture when compared to the rest of my life in areas around North of India. The biggest hurdlebeing the language barrier and the bias as created against North Indians in the South.I eventually ended up learning the local language Kannada till the extent it was required to survive inthe city without infuriating the locals. I made bonds stronger than I ever had in my 4 years inBangalore.




