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Why is Aditya Birla Group big in my life!

Why is Aditya Birla Group big in my life!

It was just yesterday that I ordered a Peter England Casuals shirt and an Akriti by Pantaloons Tunic online for my parents as a gesture of love. Now, you would suppose why does this gesture hold so much importance in my life that it would earn its position to be placed as the opening sentence of this article! The following text elaborates on how ABFRL, under the magnanimous multinational conglomerate called Aditya Birla Group has carved a special spot in my heart.

Deepali Kichloo
WHY ADITYA BIRLA GROUP IS BIG IN YOUR LIFE?

WHY ADITYA BIRLA GROUP IS BIG IN YOUR LIFE?

A vision becomes a milestone when it helps to make our life richer with love and laughter. The electric switch that is shock proof, beautiful shiny floor styles that gives my house an attractive look, the heat resistant cookware with which my mother cooks food and tough resilient touch screens in my mobile and gadgets all these a part of my daily use are all a gift of a stable, durable and versatile metal called aluminum and enhancing of alumna by a quality value chain is Hindalco the flagship company of Aditya Birla Group evidently  one of the world’s largest Aluminum and Copper manufacturer company.

Akash Samal
Journey of finding myself

Journey of finding myself

Few years back, I was  a very different person. I weighted 94 kgs , with dusky skin and  being overweight I was always an object of  ridicule.  I had talent but due to society stigma I never had the courage to come in front and speak for myself . Had very few friends, never went out to party. In short I lost confidence in myself. Kept away from everything in the fear to be an object to make fun upon.

Deesha Bhosale
Firm resolve of the Aditya Birla Group and I - SIBM Pune

Firm resolve of the Aditya Birla Group and I - SIBM Pune

From the moment we wake up and until the very end of the day, it is almost inevitable that we will come into contact with a product/service of the Aditya Birla Group. From the neighbourhood hypermarket “More”, to the “Freshwrap” your mother uses to pack your lunch and to the calls you make through your mobile phone service, Vodafone Idea. The Aditya Birla Group, an Indian multi-national conglomerate operating in over 35 countries is one of the earliest businesses to be formed in modern India along with Tata and Reliance. Today the Aditya Birla group has forayed into numerous industries cementing itself as a powerhouse to be reckoned with. What impresses one most of the group is its ability to evolve and adapt with the everchanging business landscape. Take for example, the entrance of Reliance Jio into the telecommunication service provider space. While most incumbents shut shop, Idea partnered with UK based Vodafone to take on the challenge. While the company entered at a time when it was most lucrative for telecommunications service providers, it still remains when the landscape got more competitive.

Surya Rau RVKM
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