Competitions

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Firm resolve of the Aditya Birla Group and I

Firm resolve of the Aditya Birla Group and I

From the moment we wake up and until the very end of the day, it is almost inevitable that we will come into contact with a product/service of the Aditya Birla Group. From the neighbourhood hypermarket “More”, to the “Freshwrap” your mother uses to pack your lunch and to the calls you make through your mobile phone service, Vodafone Idea. The Aditya Birla Group, an Indian multi-national conglomerate operating in over 35 countries is one of the earliest businesses to be formed in modern India along with Tata and Reliance. Today the Aditya Birla group has forayed into numerous industries cementing itself as a powerhouse to be reckoned with. What impresses one most of the group is its ability to evolve and adapt with the everchanging business landscape. Take for example, the entrance of Reliance Jio into the telecommunication service provider space. While most incumbents shut shop, Idea partnered with UK based Vodafone to take on the challenge. While the company entered at a time when it was most lucrative for telecommunications service providers, it still remains when the landscape got more competitive.

Surya Rau RVKM
Little moments of Joy- Preeta De, Goa Institute of Management

Little moments of Joy- Preeta De, Goa Institute of Management

Aditya Birla Group touches millions in the world and I am one amongst them. My father is a part of the Ultratech family hence from a very young age I got introduced to this brand name. I still remember the days when the Aditya Birla Group advertisement saying "Har nirmaan ki jaan." would be coming up on our television and I would be glued to the screen.

Preeta De
A small town girl's evolution of Fashion!_Goa Institute of Management.

A small town girl's evolution of Fashion!_Goa Institute of Management.

Aditya Birla Group has touched millions in not only India but abroad as well. I first heard about Aditya Birla group through Birla cement. I had encountered this product with the advertisements on television when I was a child, still too small to comprehend that any of the brand houses will have product lines of their own or that they will have many different products under each product line. One ad from Birla cement, which stayed on with me even after so many years is the Hathi Cement ad, showing ghosts running and passing through everything except for the wall built from Hathi cement. The advertisement was humorous and catchy.

Kirti Prabhu
The Little Big Soldier_IMI New Delhi

The Little Big Soldier_IMI New Delhi

Aditya Birla Group under the leadership of Mr. Kumar Mangalam Birla has grown to great heights. From employing 1,20,000 colleagues to being present in 34 countries, Aditya Birla Group is a 44.3-billion-dollar corporation. Aditya Birla Group is the number one fashion retail in India providing 100% natural and eco-friendly fabric. From Pantaloons to Ralph Lauren, it is home to India’s top fashion brands. Clothing is one of the three basic necessities of a human and Aditya Birla Group has been a major player in this segment. Their Textile business also caters to this segment with various other benefits in other rayon user functionality segments. The cement segment is handled by UltraTech cement, catering two the second basic necessity of a human. Aditya Birla Group has been present and will continue to be present with us in various segments, helping us by providing the best of quality products that are environment friendly and create a difference in the world. Their efforts in corporate social responsibility front has been immense with their various projects in Education, HealthCare and infrastructure programs. A company is only strong as their employees and Aditya Birla Group has been a leader in empowering its employees, improving gender and cultural diversity, and creating leaders by their “INSPIRE” program. From roads to improve connectivity in the country to clothing and textile driving trends in the country, from empowering its employees to be leaders and inspirations to helping the people of the country through their various CSR programs, From providing steel and cement to build homes to reducing the carbon footprint, Aditya Birla Group is a major player in the country and have had a positive effect on our lives.

Partth Jain
Why Aditya Birla group is Big in my life?

Why Aditya Birla group is Big in my life?

I have worked in the Lafarge Cement Industry which is now owned by the Nirma group recently. I have my colleagues who had left my company and went to Ultratech plant to work. They say when they joined Aditya Birla, they felt they got their dream home and dream family. They get always excited to talk about their workplace and work culture. They say that work there is valued to create ideas and produce synergy. Ethics at their workplace has been of utmost importance than anything. When I visited the Ultratech residential colony to meet those colleagues. I was flabbergasted to see the infrastructure they had for their employees. Aditya Birla is not just a brand which is visible in media or in the market, it is a brand which values its employees and customers equally. Since then it has always been my dream to work with Aditya Birla.

Anand Agrawal
Competitions | InsideIIM