Competitions

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ABG is not just best, its more_Goa Institute of Management

ABG is not just best, its more_Goa Institute of Management

I found out that I have started using ABG products extensively from last two years.Three of the products which are currently in use are from ABG group and these are some of the coolest products/services I have used.Many months ago, I went to a store in search of a comfortable fabric and not with the intention to buy “Van Heusen”. I saw a green coloured t-shirt with black stripes and immediately got attracted towards it.It had a classy exactly what I was looking for.The only other parameter the t-shirt had to fit was comfort.I just had to give it one try and knew this was made for me.”Van Heusen” remains my favourite t-shirt till date. Another service which I regularly used till some months ago is More Retail stores. I have gone to other supermarket stores as well but the quality of products and freshness of grocery is better at More than others. As a bachelor who is poor in negotiating with roadside vegetable vendors and constantly looking for quality,More was an angel in disguise. Plus it was stone’s throw away from where I resided. I recently took to investing in mutual funds and after initially investing in other funds took to “Aditya Birla Sun Life Money Manager Mutual Fund”. The confirmation from the mutual funds are pretty fast and money gets invested at a quick rate without need to wait for many days. The return and risk profile is pretty much what I look for.This has led to a strong trust in the fund and I am a proud customer of AB Sun Life.

Rohit Naik
Louis Philippe - Dress for excellence by Aditya Birla Group

Louis Philippe - Dress for excellence by Aditya Birla Group

Classy and irresistible products is what sets Louis Philippe apart from any other apparel brand. Louis Philippe is a premium Indian brand of men's apparel. It is a brand of Madura Fashion & Lifestyle, a division of the Aditya Birla Group. This brand was started in 1989. It is one of the largest apparel brands in India as of 2018. Louis Philippe products have the perfect combination of class, elegance, comfort and status. For me, Louis Philippe is my partner in success right from my engineering days as this brand helps me look confident and pleasant. My first Louis Philippe experience was a pair of shirts which I still use as there is not even a hint of quality degradation. Such experiences has helped me build immense trust in Louis Philippe. Louis Philippe is the first and last store I visit during my apparel shopping as I have never been disappointed by the variety of styles this brand has in store for their customers. Also the offers provided by Louis Philippe are very exciting and resourceful. During the first week at my work, Louis Philippe has helped me to stand out of the crowd and made me look positive. Whenever I am dressed in Louis Philippe, I kind of have a self confidence of nothing will go wrong for the entire day. All thanks to Louis Philippe for this amazing feeling. Louis Philippe has also played a very important role in my life by helping me change my shy and introvert personality to a extrovert person.

Chetan Sawant
ADITYA BIRLA GROUP- BIG IN OUR LIVES - Siddhartha Biswal, XIMB

ADITYA BIRLA GROUP- BIG IN OUR LIVES - Siddhartha Biswal, XIMB

"Integrity", "Commitment", "Passion", "Seamlessness", "Speed"- These are the core values that define Aditya Birla Group, the third-largest conglomerate in India. The legacy of House of Birla put down its roots in Rajasthan, 1857 when Seth Shiv Narayan Birla started trading in cotton. Fast forward 162 years, the largest producer of Viscose staple fibre in the world, the biggest cement company of India, Aditya Birla Group has a strong foothold in textile, cement, non-ferrous metals, telecom, banking, carbon black businesses. With a mission to deliver superior value to customers, stakeholders, employees, and society, the Aditya Birla Group has played a centric part in most of the people's lives as they cater to everyday needs with their plethora of products. They are at the forefront of Corporate Social Responsibilities with initiatives for education, family welfare, sustainable agriculture, women empowerment.

Siddhartha Biswal
Aditya Birla Group – Always a part and will continue to be a part of my Life.

Aditya Birla Group – Always a part and will continue to be a part of my Life.

With over seven decades of history that operate in 34 countries that spread over five continents, Aditya Birla Group is one of the biggest conglomerates in the world. With its services in various sectors like metals, cement, telecom, banking, and many more, it is improbable that one doesn't come across products or services related to ABG in his life.

CHAITANYA UPPALAPATI
Diversifying for a Global Future

Diversifying for a Global Future

Aditya Birla Group – the parent of myriads of companies, names of which every household can resonate with – is India’s one of the biggest conglomerate founded in 1960. Branched out from the family business of Birla’s that was founded in 1857, Aditya Birla began developing his industrial empire in earnest and over the span of 70 years, achieved excellence in various sectors and has been constantly developing itself to engage more customer base across the world. A company with Indian values but global outlook, ABG acts as a holding company for more than 72 manufacturing and services subsidiaries throughout India, and in Thailand, Indonesia, the Philippines, Malaysia, Australia, China, Egypt, and Canada.

Prachi Ladha
ABG and health of poorAnd Entrance exam experience

ABG and health of poorAnd Entrance exam experience

The roots of the Aditya Birla Group go back to almost a century before India’s independence from colonial rule. Indeed, its role in India’s economic history is tied inextricably with the nation’s quest for political freedom. The foundation of the Birla business empire, which was eventually divided among the members of the subsequent generations, was laid by Shiv Narayan Birla, who started cotton trading in Pilani, Rajasthan, in 1857

Atri Patel
A Slice of Life | Subhajit Saha, XIMB

A Slice of Life | Subhajit Saha, XIMB

Realizing the fact that I am big enough to have my own room, my father decided to move on to a larger flat. I, being a kid, didn’t have the slightest idea of what it was going to be like to move to a new place. To make me get acquainted with the new flat, every Sunday my father used to take me out to the construction site. I used to ask him why he would do that and in return, he would just tell me to wait. After a few visits, when I had figured out how the structure was going to be, I started forming a picture in my mind about how my room would look like. After all, this was the first time I was getting a room of my own. Even though I knew my wild ideas were going to be spurned by my mother, but still that didn’t stop me from daydreaming. I literally saw my home grow from nothing and thus an emotional bond was created even before we had moved in. Amidst all these emotions, one thing was common in all my visits, which were the bags of Ultratech Cement, which made my dream home into a reality. Now when I look back, I realize how crucial it had been to imbibe the feelings of home and emotions in me. Coming to the day of the puja before our first stay in the house, all of us got our ethnic wear from Pantaloons which boasts a large collection of apparels. The night party involved a long list of guests, so we decided to go for western clothing. That was also the first time my father brought me to Grasim shop to get a suit for me made for the occasion. I was elated as all along I had seen the same thing been done for him. I stood firmly while the tailor was taking my measurements. I don’t know why, but I felt that I had attained a level of maturity in my father’s eyes. That night I donned the suit with great pride and got everyone’s compliments of how good I was looking. That day was really special in my life and the one common thing that made it all come together was Aditya Birla Group.

Subhajit Saha
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