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The Aditya Birla Group: A Groundswell of Passion & Commitment

The Aditya Birla Group: A Groundswell of Passion & Commitment

The Aditya Birla Group is a name that inspires reliability. The degree of quality that aluminum products manufactured by Hindalco command, is similar to the quality of garments that one would associate Louis Philippe with. Commitment, being a core value of the Aditya Birla Group, is also reflected in the services rendered by the Aditya Birla Idea Payments Bank – apart from being a credible financial service provider in the differentiated banking sphere, the Aditya Birla Idea Payments Bank has fostered financial inclusion. This is a spectacular example of a responsible member of the Indian industry aligning its business goals with the nation’s developmental goals.

Akshay Sharma
Rise of Aditya Birla Group

Rise of Aditya Birla Group

The Aditya Birla Group the four-generation family empire has been the building block of India for more than a century now. Aditya Birla Group is the third largest Indian private sector conglomerate after Tata Group and RIL. ABG has diversified in multiple sectors such as fiber, metal, cement, viscose filament yarn, carbon black, chemical, fertilizer, insulator, financial services, telecom, BPO and IT services. It is having a revenue of around 45 Billion Dollars and also providing employment to more than 1,20,000 people. The group's flagship company Grasim Industries Limited is now a global leader in the staple fibre viscose. Since then the Birla Empire has only grown to be included in the league of fortune 500 companies.  In the early years of the twentieth century, Narayan Birla's grandson Ghanshyamdas Birla established businesses in critical sectors such as textile and fibre, aluminium, cement and chemicals.  

Ajinkya Mahajan
Aditya Birla Group – Leaving a mark - SCMHRD

Aditya Birla Group – Leaving a mark - SCMHRD

I remember the day when I was supposed to get my first phone, back in 10th grade. I was as excited for the Idea card I was going to get as I was with the phone I was getting. Back in those days, all my friends had an Idea SIM with the text message pack, providing close to 50 messages per day. It was more messages than we ever would have needed, but that’s exactly what the craze was in that day. I think one of the reasons why we were so swayed was the amazing ad campaign Idea mobile has consistently maintained. “Ek Idea jo badal de aapki duniya”, this quote can probably be recited by every person of my age.

Chinmay Phadnis
METAMORPHOSIS

METAMORPHOSIS

As a child, I have always been docile and accommodative to friends and family. I always had a calm exterior and never complained about things which were not given to me. After completing my college, getting into corporate world was like walking into a jungle, unarmed. I was given a task to handle an entire client for myself at the age of 21 and prepare a Proof of Concept and woo this client to sign a deal with my organization.

Kalyani Radha K
Figuring Out My War -SCMHRD

Figuring Out My War -SCMHRD

Traversing through the hackneyed ways, an engineer finds his aura of redemption. My methods of movement were very mainstream. I landed in the shoes of that very same system where one would be pursuing the jocundity of mimicking the parent. Same version pushed me into the pool of the engineering aspirants attending coaching classes in 12th std. My instant motivation to get the badge of B.Tech against my name was the society’s view on engineers. Of course I did make it into an engineering college. Sitting in the class, and looking at the white big wall that I personally created in my mind to shield the arrows of academics from piercing into me, gave me a quadrillion idea. I painted these ideas on that very same ‘white wall’.

Athul A Sahyadri Nair
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