Competitions

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Aditya Birla Group- The Foundation of All!- Shreya Chamaria, SPJIMR

Aditya Birla Group- The Foundation of All!- Shreya Chamaria, SPJIMR

Aditya Birla Group is #BigInOurLife. Being a conglomerate, it is highly unlikely that one has gone without using any ABG products in his life. It is the ultimate stop for the shopping freaks, Pantaloons being #1 Fashion retail in India. Aditya Birla Fasion and Retail Limited- Biggest Fashion and LIfestlye player, Madura Fashion and Styles- Home of India’s top fashion brands like Louis Philippe, Van Heusen, Allen Solly, Peter England etc, Liva- 100% natural and eco-friendly fabric are some of the areas where Aditya Birla Group is widespread. It has affected almost all the sections of the society in one way or the other. Hindalco Aluminium- versatile, malleable and long-lasting and Freshwrapp which keeps food fresh for longer have always been a preference for the households. We have all used Freshwrapp during our school days to get our home-made food to school. Even in the automobile industry, Specialty Black Coatings- the best coatings for cars and the long-lasting tyres of Birla Carbon have been used since ages. For constructions, Hindalco extrusions with widest range of shapes and alloys, the rust-resistant and environmental-friendly everlast roofing sheets and Birla Copper wires are manufactured by Aditya Birla Group. UltraTech Cement is the India’s largest cement manufacturer. Aditya Birla Group products also have impact in the agricultural sector like the Indo-Gulf fertilisers, complete agri solutions provider from sowing to harvesting for farmers and the Essel Mining and Industries Limited helping in the setting up of windmills. Last but not the least, Aditya Birla Capital Limited has always supported us in making our tomorrow better than today!

Shreya Chamaria
The Big in Our Lives #IIMTrichy

The Big in Our Lives #IIMTrichy

An Indian multinational conglomerate, Aditya Birla Group was founded by Seth Shiv Narayan Birla in 1857. The group has its business in sectors like- Aluminium and other non-ferrous metals (Hindalco and Novelis), Cement (Ultra Tech Cement and Grasim Industries), Telecom Services (Idea Cellular), Financial Services (Aditya Birla Capital), Retail (Aditya Birla Fashion and Retail) and whatnot. All its subsidiaries are one of the best in their respective sector. Coming from a small town- Bijnor in Uttar Pradesh, the impact of Aditya Birla Group has been tremendously big in my life. 

Ajenkiya Singh
ABG : Changing lives, one at a time_Goa Institute Of Management

ABG : Changing lives, one at a time_Goa Institute Of Management

The year is 2016 and I have just passed out of college, on the hunt for a job. Coming from a modest background, I did not have a formal pair of clothes to wear at that point of time as buying them was more of a luxury born out of necessity. But the need arose and I went out to buy possibly my first pair of formals. And as it was my first pair of formal clothes, quality was important for my mother who was buying it for me. Not the price. We set out to a Peter England store in a famous mall in Pune. 

Srinath Nair
ABGLP-Part B

ABGLP-Part B

Real greatness doesn’t come from being able to do things perfectly and correctly. It comes from trying to do your best, owning up to your mistakes, being focused, being disciplined and most importantly keeping a smile on your face no matter how grave the circumstances are. If there is one thing I truly believe in, it is trusting your gut instincts. Nothing great has ever come out from playing safe!

Aditi Shah
How Aditya Birla Group helped me create a home away from home   - Suraksha Bhat, IIM Udaipur

How Aditya Birla Group helped me create a home away from home - Suraksha Bhat, IIM Udaipur

I was 17 when I had to face the daunting task of moving away from home for my higher studies. Having spent my entire childhood in a small-town bustling with conversations over chai and streets filled with joyous sounds of kids playing galli cricket, it was overwhelming stepping into the city that never sleeps. For the first few weeks, I felt like I didn’t belong in the sea of people who were constantly in a hurry to get some place, never stopping to connect with those around them. After my initial inhibitions, I realized that this city could be my new home away from home if I gave it a chance. I started coming out of my shell and I eventually found people who have now become my family.

Suraksha Bhat
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