A quest to reach a billion lives_IMI New Delhi
The third largest Indian conglomerate and a century old business, the Aditya Birla Group (ABG) is well known throughout the world. Having started businesses in various sectors and multiple brands within each sector, the group is catering to every income strata rather than competing with own brands. This pushes their products and services availability to multiple countries. Of all their great products, the most used and also a very important part of my regular needs, is the group’s clothing lines.Their clothing lines for men include prominent names such as Peter England, Van Heusen, Allen Solly and Ralph Lauren. Peter England, a company started in 1889, entered Indian markets in 1997 and to offer readymade clothes and thus, started the shift in trend from tailor made to readymade clothing. It was acquired by ABG in the year 2000 and merged with the subsidiary of the group- Aditya Birla Fashion and Retail Ltd (ABFRL). It currently offers clothes in formal wear, casual wear, ethnics, denims and shorts. With a new collection of designs every months along with superior quality, comfort and fit of their apparels has made this brand’s products my first choice be it formal wear or casual wear.
