Competitions

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BIG IS ALL ABOUT “LEGACY”_IMI NEW DELHI

BIG IS ALL ABOUT “LEGACY”_IMI NEW DELHI

What makes someone or something bigger than its existence, it’s the legacy one creates while existing. What you create lives forever and how you provide remembered for eternity. Such is the impact of ADITYA BIRLA GROUP in our lives.

Ritik Agrawal
Part of my memories, IIM Raipur

Part of my memories, IIM Raipur

Travelling to new places bring new adventure and make memories in life. I enjoy travelling to new places and during my journey I always had many options to use different products and services and I realized that all these brands affecting my daily life and my journey are products and services from Aditya Birla Group. While travelling, I usually came across the advertisements of Ultratech cement and it also brought some of my childhood memories of watching the advertisement on television of how everyone removed the L&T cement logo from everyplace and replaced it with Ultratech. Travelling from one place to another the mobile network service provided by the Vodafone-Idea network helped me to connect to my family and keep them informed about me. Freshwrapp foil took the responsibility of keeping my food warm and fresh during my journey. Whenever I go for a trip with my friends and my family, Pantaloons was the place to look out for fresh collection of clothes and while getting ready for my IIM journey the formals from Van Heusen, Louis Philippe, Peter England and Allen Solly helped me a lot in choosing the best. During my undergraduate college days, the stylish collection of Forever 21 helped me a lot in selecting gifts for female friends and my elder sister. All these brands made memories and became a part of my journey and the availability of products of these brands in online platform had helped me to stay connected to them in my busy life.

Prashant Toppo
Tough times don’t last, tough people do! (IIM Ranchi)

Tough times don’t last, tough people do! (IIM Ranchi)

A) While most of Aditya Birla Group’s metal, insulators, chemical operations are not known publicly, there are several products that register their presence in our lives in a far more exhibiting way. Case in point is the “What an Idea, Sirjee!” –the advert tagline for Idea, Aditya Birla’s telecom arm, has had a massive recall value and sustained relevance in pop culture even after a decade of its debut on electronic and print media. The learning on my life from this product is how it evolved from a small payer in the telecom industry to merge with Vodafone and rule the market This product to me is lesson in strategy, self-improvement and of gumption. Being a consumer, I related to it, not just because I was using it, but also because it inspired me to be better – by reinventing and constantly changing, while I worked to my strength.

Saumya Sachdeva
Revolutionizing the way India live - TAPMI

Revolutionizing the way India live - TAPMI

A conglomerate today which started in 1857 from cotton trading operations at a place named Pilani in Rajasthan by a visionary Seth Shiv Narayan Birla has been big in my life. By the time I was born ABG had already made a significant impact in the country with Hindalco, Grasim, and Madura Garments. The year I was born, the group gifted me the launch of the brand Allen Solly. By the time I grew up and got the senses Aditya Birla Group had a great place in my family’s life.

DISHA KUNDRA
Presence of ABG: From the biggest to the finest _ IMI New Delhi

Presence of ABG: From the biggest to the finest _ IMI New Delhi

From the construction of Mumbai’s Bandra Worli Sealink to the carbon nano particles that are used in tyres, Aditya Birla Group is a global conglomerate which has a widespread penetration in a variety of sectors ranging from apparels to textiles, cement to telecom, agribusiness to finance and much more.

Shubham Khandelwal
ABG – The silent constant in life | Ashima Goel, IIM Rohtak

ABG – The silent constant in life | Ashima Goel, IIM Rohtak

From my first purchase of a set of business formals to seeing its logo on the bags of cement during renovations at home to my first financial investment, ABG has silently been the common name in all. Little do we realize how these seemingly small purchases and experiences, together with build the fabric of a loyal and happy customer. A brand, which has only become stronger in the values and services it provides, ABG has provided me with many firsts of my life and experiences which I can proudly say contributed significantly to my journey in corporate.

ASHIMA GOEL
Competitions | InsideIIM