Competitions

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Dream Big- Vindhuja Moorthy, IIM Rohtak

Dream Big- Vindhuja Moorthy, IIM Rohtak

Aditya Birla Group is a perfect example of how one can succeed with persistence and motivation without losing sight of the goal. Started as a Jute manufacturing company, ABG is now one of the premier business conglomerates of India. It transformed itself in to a leading multi-product corporation with coverage in various business sectors.

Vindhuja Moorthy
ABG – The Integral Part of my Journey - Puneet Garg, MDI Gurgaon

ABG – The Integral Part of my Journey - Puneet Garg, MDI Gurgaon

The unmatchable legacy of Aditya Birla Group is exemplified by its integrity, quality, performance and perfection. Their new corporate logo is the testimonial of the Aditya Birla group’s legacy and moves on with modernity. It has impacted my lifestyle including but not limited to its 100% natural and eco-friendly fabric by having the world’s largest retail chain in Linen, Vodafone idea cellular services, long lasting tyres in car and diversified group insurance.

puneet garg
Peter England and the perception of the world- IIM Rohtak

Peter England and the perception of the world- IIM Rohtak

I was 10 when I was first introduced to the world of clothing offered by the infamous apparel brand from the Aditya Birla Group - Peter England. It was a unique shopping experience, not solely owing to the variety of clothes at the display, but because of the way the clothes reflected the culture of the Indian subcontinent and could define the individual wearing them. The first thing we notice when we meet someone new is not their physical appearance; rather I’d like to say that it’s their clothing. I can recall my father trying on the different colored formal shirts offered at the store and staring in awe at how a piece of cloth could impact the personality of an individual to such a degree. I wondered if my clothing choices defined who I was. Was I just imagining things, or was I just getting old enough to realize an essential aspect of our day-to-day lives? Years passed by, and the more I observed the world, the more I realized how crucial it was. It was the time of my graduation from school, and somehow, I found myself at the doors of the Peter England showroom I had been visiting for years, not realizing that one day I’ll be getting my first evidence of adulthood in the form a blazer from the store. I’m glad it was from Peter England.

Amritesh Mishra
Aditya Birla Group Serving the Needs Since 1857

Aditya Birla Group Serving the Needs Since 1857

Starting from cotton trading operations in Pilani, Rajasthan (1857) to become India’s third-largest Indian private sector conglomerate is a journey to be appreciated and learned from. From the house I live in to the clothes I wear, Aditya Birla Group has always been the part of my life, the best thing I like about ABG is how they have changed the style of the fashion industry time to time, let’s see how:

Piyush Aggarwal
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