Competitions

An impression at the grass-root level

My earliest childhood memories are of sitting with my family in front of the television set on a Sunday night. While lying around waiting for our Blockbuster Sunday night movie, we were privy to a variety of advertisements, which we would absorb in our incognizant state. Today, there are a few advertisements that I am able to recall instantly. One of the catchiest slogans that I’ve heard is “is cement mein jaan hai!”, which was preceded by the evergreen dialogue “sapno mein jaan daalde”. Through this expression, Aditya Birla Group (“ABG”) not only conveyed that their cement is the most sturdiest, but they were also successful in making the common man pause and ponder over their dreams. 

An !dea can change your life - Vivek Abhinandan, IIM Raipur

Aditya Birla Group – An integral part of my life_IMI New Delhi

Aditya Birla Group has a very special place in my heart. Whenever I think of some special occasions of my life, I can say that ABG’s contributions have made them more special. A mother is always concerned about her child’s health and after her child crosses a certain age, it becomes a little difficult for her to address this concern. Since my early teenage years, it is FRESHWRAPP which took care of my mother’s concern by helping in keeping the packaged food fresh, healthy and yummy. Nowadays, it very evident that FRESHWRAPP has become another name for aluminium foils.

Aditya Birla Group- A Silent Influencer_Goa Institute of Management

With the Generation Z coming into picture, the basic necessities of life have expanded to include internet to the pre-existing list of food, shelter and clothing. Aditya Birla Group, with its 150 plus years of contribution, has been a marquee player amongst various manufacturers and service providers catering to all the basic necessities of an individual.

Contribution Of ABG in My Life_SCMHRD

Learnings and experience of last 25 years, IIM Raipur

Why ABG is Big in My Life

Synonym of Quality_Goa Institute of Management

Part A

BSAIAKHIL-ABGLP-IIMRAIPUR