Aditya Birla group has been close to my heart for several reasons. I would go as far as saying that, it shaped my values and made me a much socially aware. This change was brought in me by the plethora of social initiatives it has begun and carried on, for societal welfare. From treatment in their own hospitals to medication in health camps organized across India, over a million patients have been benefitted by their benevolence. It also organized cleft lip surgery from which more than 1200 children will now have a brighter happier future. Taking their relationship with customers one step further, in the last 7 years, ABG has helped immunize 70 million children against polio. Strongly crusading against the non-resurgence of polio, ABG has been working with Rotary International to battle it. I have personally been through the illness and it comes as a relief as well as a sense of pride that an Indian company is working towards its eradication. There is probably no bond as strong as that between a mother and child. ABG has forayed into this arena and set up Healthcare projects to serve 100,000 women and their children every year, ensuring their safety and health requirements are duly met.
Seeking roots as early as the 19th century, the Aditya Birla Group has been a mannequin displaying tremendous growth and success under the tutelage of the founder, Mr. Ghanshyam Das Birla. It was further improved and reined by Mr. Aditya Vikram Birla who led the company forward, the stallion of a business trotting its way into the arms of a more globalised venture, which we know today. Tirelessly, through constant effort, determination and an undying resilience, the group became the behemoth that we all respect. ABG nests a wide array of brands, namely:Bhim ABPB, Allen Solly , American Eagle, Van Heusen, Forever 21, Hackett, London, Louis Philippe, Pantaloons, Ralph Lauren, Skult (by Shahid Kapoor) etc. Many of these, if not all, have had a huge impact in the satisfaction of consumers’ needs and wants. Being an avid shopper and a fashion enthusiast, brands like Hackett, Louis Philippe, Pantaloons, Ralph Lauren etc are a blessing indeed. By making these brands readily available closer to our houses, ABG has truly simplified good quality purchases. Another thing that should be brought into consideration is the attempts made by ABG to promote new talent in business. Under the online shopping site of ABG called ABOF (All About Fashion), ABG has partnered with actor Shahid Kapoor to start his own brand of apparel. A new trending brand, it attracts the youth, keeping in touch with the current fashion trends and endeavoring to work for all body types. Not only does this ensure a new trendy brand for the younger crowd, it also enunciates the efforts made by ABG to give people who are willing to expand their career, in spite of previously having no business background, for a more holistic growth. Yes, as is obvious, ABG has been a huge instigator in my personal happiness. But happiness need not be materialistic. As a fellow member of the society, it is heartwarming to see an empire like ABG looking after those who have assisted in setting every brick of their kingdom. ABG has time and again indulged in a large number of charitable causes and activities.To begin with, Ghanshyam Das Birla was an ally of Mahatma Gandhi in the 20th century, assisting in every way to gain independence for our country and attempt to make it the beautiful land it is today. If that is not enough, under Mrs. Rajashree Birla, The Chairperson, Aditya Birla Centre for Community Initiatives and Rural Development: the company has seen prodigious success in fulfilling their corporate social responsibility. These include, but are not limited to: Sponsoring over 20 hospitals and 5000 medical camps, Promoting polio awareness, Operating over 50 schools and educating over 45,000 students, Promoting solar energy, Pushing the mid day meal programs in the rural areas etc. As a fellow Indian, it swells my chest with pride knowing that the company management and owners, in spite of being immensely successful are true to their roots and provide for the less privileged in every way. More than the brands, this gives me a greater sense of happiness, pride and a driving force to commit to practices like those of ABG.
A bond that has been nurtured over the years started at the very beginning of my life. When I was a 7 years old child, I still remember I used to carry newspaper-wrapped meals. Then one day, my mother bought something new, something strange, but something attractive. Oh god! I fell in love with that thing in less than 8 seconds. Yeah, that was the first love of my life, Freshwrapp.
The ABG is widespread in about 34 and having businesses in sectors like telecom, chemicals, fashion apparel, cement, carbon black etc. My first and foremost encounter with ABG group was when I started my schooling and my mother used to pack my lunch in the FRESHWRAPP foil so that the food remains fresh and till now i.e. for 18 years she has been using it. My second encounter was when PANTALOONS opened its first store in my city and during that time it was the only premium store in my city. I have been shopping from pantaloons from the past 15 years as it gives me newest trends as well as at a reasonable cost. Till now people wait for End-of-season sale in pantaloons so that they can buy as many high-quality fashion apparels as possible at a really low cost. At the age of 15 years I got my first mobile phone and my first SIM-card was from idea and I still remember that number as well. Currently also the number I am using is of Vodafone-Idea. The Internet packages that they offer are really competitive with everyone else and the connectivity is also really good in remote places as well. Also the customer service helpline numbers are answered properly and the queries are resolved in no time.
Childhood memories are the ones that are remembered and cherished irrespective of how old you grow. This is a really interesting aspect of human nature; one always remembers their experiences – be them good or bad. I got to witness a heartwarming incident during my childhood.
Aditya Birla group has been close to my heart for several reasons. I would go as far as saying that, it shaped my values and made me a much socially aware. This change was brought in me by the plethora of social initiatives it has begun and carried on, for societal welfare. From treatment in their own hospitals to medication in health camps organized across India, over a million patients have been benefitted by their benevolence. It also organized cleft lip surgery from which more than 1200 children will now have a brighter happier future. Taking their relationship with customers one step further, in the last 7 years, ABG has helped immunize 70 million children against polio. Strongly crusading against the non-resurgence of polio, ABG has been working with Rotary International to battle it. I have personally been through the illness and it comes as a relief as well as a sense of pride that an Indian company is working towards its eradication. There is probably no bond as strong as that between a mother and child. ABG has forayed into this arena and set up Healthcare projects to serve 100,000 women and their children every year, ensuring their safety and health requirements are duly met.
Seeking roots as early as the 19th century, the Aditya Birla Group has been a mannequin displaying tremendous growth and success under the tutelage of the founder, Mr. Ghanshyam Das Birla. It was further improved and reined by Mr. Aditya Vikram Birla who led the company forward, the stallion of a business trotting its way into the arms of a more globalised venture, which we know today. Tirelessly, through constant effort, determination and an undying resilience, the group became the behemoth that we all respect. ABG nests a wide array of brands, namely:Bhim ABPB, Allen Solly , American Eagle, Van Heusen, Forever 21, Hackett, London, Louis Philippe, Pantaloons, Ralph Lauren, Skult (by Shahid Kapoor) etc. Many of these, if not all, have had a huge impact in the satisfaction of consumers’ needs and wants. Being an avid shopper and a fashion enthusiast, brands like Hackett, Louis Philippe, Pantaloons, Ralph Lauren etc are a blessing indeed. By making these brands readily available closer to our houses, ABG has truly simplified good quality purchases. Another thing that should be brought into consideration is the attempts made by ABG to promote new talent in business. Under the online shopping site of ABG called ABOF (All About Fashion), ABG has partnered with actor Shahid Kapoor to start his own brand of apparel. A new trending brand, it attracts the youth, keeping in touch with the current fashion trends and endeavoring to work for all body types. Not only does this ensure a new trendy brand for the younger crowd, it also enunciates the efforts made by ABG to give people who are willing to expand their career, in spite of previously having no business background, for a more holistic growth. Yes, as is obvious, ABG has been a huge instigator in my personal happiness. But happiness need not be materialistic. As a fellow member of the society, it is heartwarming to see an empire like ABG looking after those who have assisted in setting every brick of their kingdom. ABG has time and again indulged in a large number of charitable causes and activities.To begin with, Ghanshyam Das Birla was an ally of Mahatma Gandhi in the 20th century, assisting in every way to gain independence for our country and attempt to make it the beautiful land it is today. If that is not enough, under Mrs. Rajashree Birla, The Chairperson, Aditya Birla Centre for Community Initiatives and Rural Development: the company has seen prodigious success in fulfilling their corporate social responsibility. These include, but are not limited to: Sponsoring over 20 hospitals and 5000 medical camps, Promoting polio awareness, Operating over 50 schools and educating over 45,000 students, Promoting solar energy, Pushing the mid day meal programs in the rural areas etc. As a fellow Indian, it swells my chest with pride knowing that the company management and owners, in spite of being immensely successful are true to their roots and provide for the less privileged in every way. More than the brands, this gives me a greater sense of happiness, pride and a driving force to commit to practices like those of ABG.
A bond that has been nurtured over the years started at the very beginning of my life. When I was a 7 years old child, I still remember I used to carry newspaper-wrapped meals. Then one day, my mother bought something new, something strange, but something attractive. Oh god! I fell in love with that thing in less than 8 seconds. Yeah, that was the first love of my life, Freshwrapp.
The ABG is widespread in about 34 and having businesses in sectors like telecom, chemicals, fashion apparel, cement, carbon black etc. My first and foremost encounter with ABG group was when I started my schooling and my mother used to pack my lunch in the FRESHWRAPP foil so that the food remains fresh and till now i.e. for 18 years she has been using it. My second encounter was when PANTALOONS opened its first store in my city and during that time it was the only premium store in my city. I have been shopping from pantaloons from the past 15 years as it gives me newest trends as well as at a reasonable cost. Till now people wait for End-of-season sale in pantaloons so that they can buy as many high-quality fashion apparels as possible at a really low cost. At the age of 15 years I got my first mobile phone and my first SIM-card was from idea and I still remember that number as well. Currently also the number I am using is of Vodafone-Idea. The Internet packages that they offer are really competitive with everyone else and the connectivity is also really good in remote places as well. Also the customer service helpline numbers are answered properly and the queries are resolved in no time.
Childhood memories are the ones that are remembered and cherished irrespective of how old you grow. This is a really interesting aspect of human nature; one always remembers their experiences – be them good or bad. I got to witness a heartwarming incident during my childhood.
