Competitions

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IDEA is the brand of Aditya Birla Group that impacts most people, IIM Raipur

IDEA is the brand of Aditya Birla Group that impacts most people, IIM Raipur

Why Aditya Birla group is big in your life?Aditya Birla group has many brands that touch lives of Indian customers daily sometimes even without customer realising it. However, here I would like to talk about one brand of Aditya Birla that impacts me the most and also impacts the lives of millions of people around the world daily. That brand is IDEA. I have found it to be most reliable brand in terms of customer service as well as network coverage. There have hardly been any occasions when the connectivity was not available on my idea occasion. However, this the company perception from layman perspective. Being MBA student I did some research and found that after merger of IDEA and Vodafone the joint entity together has highest network coverage, is present in most number of circles and has highest subscriber base across country. So, statistics also supports the fact that my choice of IDEA as my cellular service provider is indeed the correct choice and that is just one of the instances where one of the brands of Aditya Group impacts my life. This makes the Aditya Birla a trusted brand across Indian families and by extension this also applies to my family where Aditya Birla is THE TRUSTED BRAND.How you overcame challenges to achieve your ambitions in life so far?Life gives you opportunities which are, more often than not, masked as challenges. If you have the right attitude towards them then these challenges-cum-opportunities can become the stepping stones towards your success. This attitude (or perception as some people might call it) has really made a lot of difference in my life and has helped me to overcome a lot of challenges.

Parixit Mungalpara
THE CHERISHED FRUITS

THE CHERISHED FRUITS

“Success is not final; failure is not fatal: It is the courage to continue that counts.”

Sanchita Pati
STAY OUTSIDE OF YOUR COMFORT ZONE AND WORK TOWARDS AMBITION - Adarsh Parmar, IIM Sirmaur

STAY OUTSIDE OF YOUR COMFORT ZONE AND WORK TOWARDS AMBITION - Adarsh Parmar, IIM Sirmaur

Almost all the citizens of India know about Aditya Birla Group and have used at least one of its product. ABG is the 2nd oldest industry of India. In cellular network sector, Vodafone Idea Ltd. has 31% market share. Flagship product which almost every Indian knows is Ultratech Cement. Ultratech Cement is no. 1 manufacturer of Cement in India and is also there in the list of world’s top manufacturers. Aditya Birla Group is available in every corner of the country in the form of roofs for citizens, as clothes, in financial services, in agribusiness, in chemical industry, in renewable energy field, etc. For a middle class family, most important things are 3 basic necessities to live normal life. Out of them, our shelter is constructed with the Ultratech Cement. For the last 11 years, I’m living under the roof which has indirect contribution of Aditya Birla Group. ABG created their impression in such a manner that now people are buying products not only by the brand name of the product but also by the name of ABG. That’s why my father used ABG’s Cement to construct our house. Similarly, after seeing continuous advertisements of VanHeusen, Ralph Lauren, Peter England, Louis Philippe, and other fashion products in movie theatres, many of my friends started inclining towards these brands than other brands available in the market.

Adarsh Parmar
Sometimes, it's not in your head but it works wonderfully II MDI GURGAON

Sometimes, it's not in your head but it works wonderfully II MDI GURGAON

Normally a tryst begins when the thoughts seize our nerves, the brain starts flashing retina with contours and eventually, you start loving this apprehension. Most of the Indians are well aware of this way, thanks to our Bollywood movies. There exists another way, a secluded path where things start falling in place themselves, and we all aspire for this way which once my professor termed secret box.

Manaswi Kumar
Competitions | InsideIIM