Competitions

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Aditya Birla Group:Woo Me Competition!

Aditya Birla Group:Woo Me Competition!

                                                                        

Shubham Ganguly
Aditya Birla Group: The Brand that is everywhere...

Aditya Birla Group: The Brand that is everywhere...

If you are an Indian, you are no stranger to Aditya Birla Group. My touchpoint with the conglomerate lies mostly related to their shopping brands namely Peter England, Forever 21, Louis Philippe, Van Huesen etc. and of course Pantaloons. Being a shopaholic, ABG brands are something without which your wardrobe will be incomplete. So the news, of Ralph Lauren entering into an agreement with Aditya Birla Fashion and Retail Limited (ABFRL) for the opening of franchisee Ralph Lauren brick-and-mortar outlets in India, was a source of joy to me. Being an avid F.R.I.E.N.D.S fan, I had always associated Ralph Lauren as a workplace of fashionista Rachael Green (Jennifer Anniston). Thus, Aditya Birla Group is somehow linked to my fond memories. Apart from that, Ted Baker, a British luxury clothing retail company, opened its first store in India in partnership with ABFRL. The next most commonly used product by Aditya Birla Group is the BHIM UPI payment app by Aditya Birla Payment Bank. BHIM was the first UPI app that I have ever used, even before Google pay. As the digital payment platform has revolutionized in India for over the last 4-5 years, BHIM had a very good market in the initial years. Aditya Birla Group’s presence in day-to-day life can’t be ignored. Its subsidiaries like Hindalco and UltraTech cement are the giant players in their respective industries. The high quality of the products makes them a part of most constructions across the country. The food industry is also debted by Aditya Birla Chemicals’ powerful anti-microbial agents like Multi-100 (for poultry) and Multi-5 (for fruits and vegetables). Thus, the multi billion dollar Indian conglomerate has managed to leave its footprints on my daily life.

POULAMI DUTTA
Aditya Birla Group: The Brand that is everywhere...

Aditya Birla Group: The Brand that is everywhere...

If you are an Indian, you are no stranger to Aditya Birla Group. My touchpoint with the conglomerate lies mostly related to their shopping brands namely Peter England, Forever 21, Louis Philippe, Van Huesen etc. and of course Pantaloons. Being a shopaholic, ABG brands are something without which your wardrobe will be incomplete. So the news, of Ralph Lauren entering into an agreement with Aditya Birla Fashion and Retail Limited (ABFRL) for the opening of franchisee Ralph Lauren brick-and-mortar outlets in India, was a source of joy to me. Being an avid F.R.I.E.N.D.S fan, I had always associated Ralph Lauren as a workplace of fashionista Rachael Green (Jennifer Anniston). Thus, Aditya Birla Group is somehow linked to my fond memories. Apart from that, Ted Baker, a British luxury clothing retail company, opened its first store in India in partnership with ABFRL. The next most commonly used product by Aditya Birla Group is the BHIM UPI payment app by Aditya Birla Payment Bank. BHIM was the first UPI app that I have ever used, even before Google pay. As the digital payment platform has revolutionized in India for over the last 4-5 years, BHIM had a very good market in the initial years. Aditya Birla Group’s presence in day-to-day life can’t be ignored. Its subsidiaries like Hindalco and UltraTech cement are the giant players in their respective industries. The high quality of the products makes them a part of most constructions across the country. The food industry is also debted by Aditya Birla Chemicals’ powerful anti-microbial agents like Multi-100 (for poultry) and Multi-5 (for fruits and vegetables). Thus, the multi billion dollar Indian conglomerate has managed to leave its footprints on my daily life.

POULAMI DUTTA
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