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The omnipresent winner - ABG story

The omnipresent winner - ABG story

ABG and their world-class products are omnipresent and are silently changing the way consumers make their choices. They have been able to hold on to the dynamic nature of the market and evolve according to the changing needs of the consumer. Their products with tremendous quality and affordable pricing are a favorite worldwide without any doubt. But what intrigues me most about this company is their strategy of being relevant by making their brand reach masses and the fact takes into consideration all consumers.

Madhulika Sircar
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Why Aditya Birla Group is big in my life?

Why Aditya Birla Group is big in my life?

The first time I came to know about a brand was when I didn’t even know what a brand was. It was more than a decade ago a Pantaloons outlet has opened near my home in Kolkata. I went there with my parents in a weekend evening. I was in awe of that place. It was the first outlet like that I have ever seen till that point of time. It had every variety of garments you can think of in a single place. It totally changed my outlook, that such a place could exist. The garments that I liked, that I wore from that point of time were individual brands as well. What I wore as casuals when I went to meet my friends came from Allen Solly or Forever 21. Later as formals during college, I wore formal from Peter England or tailor-made Grasim clothes during interviews. I strived to work hard just so that I could wear suits from Louis Phillippe or Van Heusen. Unknown to me at that point of time that Aditya Birla Group had made such an impact on me.

AANAN CHATTERJEE
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The story of my nation, the ABG way

The story of my nation, the ABG way

It’s not often that one thinks hard about how a company impact one’s life unless asked, Aditya Birla group impacts each and every Indian citizen in some or the other way, a company, a brand or even an industrial group is merely a reflection of the impact it creates in the societal ecosystem it functions in, such is also the case with ABG. As fantastical as it sounds, ABG has evolved with our nation, right from the birth of our Nation to it’s golden age, ABG has followed an uncannily similar path to what it is today, a leading business group with hands in every aspect of the consumer market and at the same time in the industrial market. The average middle class citizen of this country is an extensive shopper now, and it is a remarkable feat of achievement for ABG that it is able to serve each of these shopping categories. Like our nation made a name and reputation for itself since independence, ABG now enjoys a reputation that is reinforced by decades worth of national service by making world class products at reasonable prices. Build for the nation and in the process, build the nation. From all the ‘What an idea Sirjees’ to ‘Taking India to the world’ ABG resides in each of our minds and like an ocean breeze that we often take for granted because of the view but enjoy every bit of, ABG is that secret ingredient in our lives. I salute the spirit of ABG and so should you.

ARINJAI MENON
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How Aditya birla group has impacted my life.

How Aditya birla group has impacted my life.

Consumers get influenced by several brands around them. In fact, the new age consumer is somehow more emotionally attached to his brands than even to other human beings. So, basically the kind of relationships we develop and nurture with brands in our lives,makes a huge impact on our buying patterns. And, when it comes to the Aditya birla group, it is needless to say that this power house has managed to introduce us to so many brands having huge varieties of products.If I talk about myself, I associate the group with the amount of emphasis they have given on the apparel brands. Prior to the introduction of these charismatic brands , the country was merely aware of a few styles, colors, cuts etc . when it came to clothing. Whenever as a kid I was taken for shopping, it was a known notion that, we would go to this small store near our house, where we’ll be shown a few designs of a type of shirt or pant.The  concept of fashion  encompassing options,when it came to brands was absolutely non- existent in India. In fact, we as the 90s kids never got acquainted with the concept of trial rooms in stores .Basically,I could observe a drastic change in the way we bought clothes and that made me a loyalist to the group .So, to sum up I would like to say that the brand has made a deep impact in my life and the credibility associated with the ABG shall resonate for decades to come.

vaani sharma
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Not just another corporate!

Not just another corporate!

As I walk down the streets of Mumbai I can’t help but be grateful for being born in a country like India. A country still young compared to its peers and made possible due to the sacrifices made by our freedom fighters. Traditional business houses did play a vital part in the movement and have also taken an active part in nation building, given their tremendous success and contribution to the growth of the economy.

Varun Ashar
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Not just another corporate!

Not just another corporate!

As I walk down the streets of Mumbai I can’t help but be grateful for being born in a country like India. A country still young compared to its peers and made possible due to the sacrifices made by our freedom fighters. Traditional business houses did play a vital part in the movement and have also taken an active part in nation building, given their tremendous success and contribution to the growth of the economy.

Varun Ashar
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