Competitions

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Aditya Birla Group: "Taking India to the world"

Aditya Birla Group: "Taking India to the world"

A fourth-generation business conglomerate in India, the 158-year-old Aditya Birla Group (founded 1857), has ventured into online fashion retail through a platform called abof, targeting the country’s millennial spenders through curated fashion. The timing is significant as India’s booming online retail industry is witnessing pitched battles, especially in the electronics and fashion categories. Of the two, fashion is particularly attractive as it is a high margin segment - it does not easily lend itself to the comparison shopping that savvy Indian online buyers are wont to do. 

SATYASHREE RATH
Why Aditya Birla Group is big in your life, IIM Raipur

Why Aditya Birla Group is big in your life, IIM Raipur

Aditya Birla Group is a well-known company in the world. Their products are impact everywhere in my life and they reminds me various happily moments which is happened because of Aditya Birla Group. Their products show the world class brands and design. As Indian when I go mall for purchase stylish cloth and branded jeans, T-shirt, shirt and many more cloths then these products are fulfil my desires. Allen Solly and Louis Philippe, these branded apparel gives the confidence when I wear in many occasion. Aditya Birla Group to help managed the stylish wardrobe and provide the various design to purchase their products.

RITU RANJAN
Competitions | InsideIIM